List of Articles Mojtaba Ghasemi sieani

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  1 - Identification and ranking of motivation to follow sports teams in Instagram based on Uses and Gratifications Theory (Case study: Tehran Perspolis Team)
  Abed Mahmoudian Saeed Sadeghi Boroujerdi Sara Gharibi Mojtaba Ghasemi sieani
  10.30495/kmsj.2021.685487
  The purpose of this study was to identify and rank the motivation for sports teams in Instagram based on the uses and gratifications theory (Case study: Persepolis team of Tehran). The present study was descriptive-survey and all students of Persepolis football team at More

  The purpose of this study was to identify and rank the motivation for sports teams in Instagram based on the uses and gratifications theory (Case study: Persepolis team of Tehran). The present study was descriptive-survey and all students of Persepolis football team at Kurdistan University who followed the official page of Persepolis Club at Instagram were considered as the statistical community, out of which 400 available selected as sample. The tools used included questionnaire 18 question motivating followers of social media pages of sports organizations from Lee et al. (2018). In order to evaluate the face validity of the questionnaire, the views of sports management professors and to verify the content validity of the Lawshe model and their internal consistency were confirmed by Cronbach's alpha. Data were analyzed using SPSS software and descriptive and inferential statistics (Friedman rank test, Yu Mann Whitney test). The results indicate that information incentives, team support, entertainment, technical knowledge, time lapse and life expectancy are prioritized for sports team followers on Instagram, respectively. Instagram team managers and officials should be aware of the needs, motivations and reasons for followers in social networks to produce relevant content in order to meet the needs of followers, and provide them with a sense of pleasure and experience for them and their satisfaction. Manuscript profile