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List of Articles Azadeh Seyedalinejad Open Access Article Abstract Page Full-Text 1 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z) Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand 10.30495/kmsj.2023.1976375.1067 Open Access Article Abstract Page Full-Text 2 - Investigating the role of purchase regret and customer experience on customers' behavioral intention with the mediating role of competitive advantage of sports products Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand 10.30495/kmsj.2023.1986028.1119