This study aimed to predict the frequency of going to the beauty saloon based on self-esteem, perfectionism, and attitude toward appearance. The research design was descriptive- correlational. The population consisted of all women in Tehran who had referred to women's s
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This study aimed to predict the frequency of going to the beauty saloon based on self-esteem, perfectionism, and attitude toward appearance. The research design was descriptive- correlational. The population consisted of all women in Tehran who had referred to women's saloons during 1393-1394. 94 women were selected using purposeful sampling among them and completed Quality Of Self-Esteem Scale (Heatherton & Polivy, 1991), Tehran Multidimensional Perfectionism Questionnaire (Beshart, 2005), Socio-Cultural Attitudes Towards Appearance Scale (Heinberg & Thompson, 1995) and responded to demographic questions. Data were analyzed using Pearson correlation coefficient and regression analysis. The results showed that self-esteem and perfectionism had no significant relationship with frequency of going to the beauty saloon and only autonomous perfectionism subscales significantly correlated to frequency of going to the beauty saloon. The results also showed that attitudes towards appearance significantly correlated with frequency of going to the beauty saloon and could predict and explain 35% of variance of the frequency of going to the beauty saloon (p≤.01).
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