Author Index

A

Abdolvand.Mehri Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method” [ Vol.12, Issue 2 - Summer Year 1396]
Abdolvand.Mehri Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market [ Vol.12, Issue 4 - Winter Year 1396]
alilou.parviz Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry [ Vol.12, Issue 4 - Winter Year 1396]
alipouredarvish.zahra Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role [ Vol.12, Issue 2 - Summer Year 1396]
Aminiyan.Meghdad Impact of the Culture and Content of Humorous Advertisement the Intention is to Buy a Product in the Framework of Customer Perceptions and Perceptions [ Vol.12, Issue 1 - Spring Year 1396]
amirasl.elika Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]
Asgarpour.Askar Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes [ Vol.12, Issue 1 - Spring Year 1396]
ashrafi.niloufar Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala) [ Vol.12, Issue 4 - Winter Year 1396]
Ataei.sepideh The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]

B

Babapour.Asgar Design an Electronic Business Pattern in Industrial Markets with an Emphasis on Value Chain Role [ Vol.12, Issue 2 - Summer Year 1396]
Badizadeh.Ali Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry [ Vol.12, Issue 4 - Winter Year 1396]
BANIASADI.MEHDI Identification Effect Factors on Corporate Banking Effectiveness with the Role of Customer Relationship Management as mediation Role “Mixed Method” [ Vol.12, Issue 2 - Summer Year 1396]

C

Chitsaz.Shahrzad The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases [ Vol.12, Issue 1 - Spring Year 1396]
Chitsaz.Shahrzad The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products [ Vol.12, Issue 3 - Autumn Year 1396]

D

Dehbini.Niousha Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach [ Vol.12, Issue 3 - Autumn Year 1396]

E

esmaeili.mohsen An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province [ Vol.12, Issue 2 - Summer Year 1396]
Eyvazi Heshmat.Ali Asghar The impact of marketing activities on service brand equity: The mediating role of evoked experience [ Vol.12, Issue 4 - Winter Year 1396]

G

ghaffari.mohammad Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) [ Vol.12, Issue 3 - Autumn Year 1396]
ghale noei.Mohammad Karim The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak) [ Vol.12, Issue 3 - Autumn Year 1396]
ghodrati.aniseh Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) [ Vol.12, Issue 3 - Autumn Year 1396]
Gholami.Abdolghalegh Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach [ Vol.12, Issue 3 - Autumn Year 1396]

H

Haghighi.Mohammad Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach [ Vol.12, Issue 3 - Autumn Year 1396]
haji hoseini.effat The impact of marketing activities on service brand equity: The mediating role of evoked experience [ Vol.12, Issue 4 - Winter Year 1396]
hakimi.iman The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity [ Vol.12, Issue 4 - Winter Year 1396]
Heidarzadeh Hanzaee.Kambiz Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender [ Vol.12, Issue 2 - Summer Year 1396]
Heidarzadeh Hanzaee.Kambiz Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala) [ Vol.12, Issue 4 - Winter Year 1396]
Heidarzadeh.kambiz Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender [ Vol.12, Issue 2 - Summer Year 1396]
Hozouri.somayeh Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market [ Vol.12, Issue 4 - Winter Year 1396]

K

Khodayari.Farank The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) [ Vol.12, Issue 2 - Summer Year 1396]
Khounsiavash.Mohsen Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]

M

Mahmoudi.seyed Nuredin Understanding of Marketing Factors and Their Impact on the Attraction and Maintenance of Internet Business Customers (Case Study: Digi Commodity) [ Vol.12, Issue 1 - Spring Year 1396]
Majnonian noshabadi.Maryam The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products [ Vol.12, Issue 3 - Autumn Year 1396]
Mashayekhbakhsh.Mahsa The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]
Mohamadipour.Majid Studying the effect of perceived e-service quality and perceived security on brand equity [ Vol.12, Issue 3 - Autumn Year 1396]
Mohammadian.Moghadaseh Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) [ Vol.12, Issue 3 - Autumn Year 1396]
Moradi.Neda Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) [ Vol.12, Issue 3 - Autumn Year 1396]
moradi.sanaz Investigating the Effect of Marketing Research on Marketing Proximity Through the Use of Intermediary Variables: The Relationship between the Company and Customers and the Sales Staff [ Vol.12, Issue 1 - Spring Year 1396]

N

Navidi Nekou.Reza Investigating the factors associated with the sales volume of sales through terminals (retailers) (Special food industry in Karaj) [ Vol.12, Issue 2 - Summer Year 1396]

O

omidi.anoosh Emotional marketing, dynamic capabilities and organizational profitability [ Vol.12, Issue 2 - Summer Year 1396]

P

Purslemi.Mojtaba Emotional marketing, dynamic capabilities and organizational profitability [ Vol.12, Issue 2 - Summer Year 1396]

R

Ramezani Qomi.Mohammad Reza The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran [ Vol.12, Issue 3 - Autumn Year 1396]
Rezaei.Shamseddin An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province [ Vol.12, Issue 2 - Summer Year 1396]
Rezghi Shirsawar.Hadi The Relationship between Organizational Knowledge of Employees and Competitive Power of Capital Bank (Case Study: of Northern Branches of Tehran) [ Vol.12, Issue 4 - Winter Year 1396]

S

saeedi.hamid The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases [ Vol.12, Issue 1 - Spring Year 1396]
saeedi.hamid The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products [ Vol.12, Issue 3 - Autumn Year 1396]
Shirvani.Tahmaseb An Analysis of Factors Affecting to Sport Marketing Attitudes in Sport Boards Managers of Markazi Province [ Vol.12, Issue 2 - Summer Year 1396]
Soltani.Nadali Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods) [ Vol.12, Issue 1 - Spring Year 1396]
Solymani.Nasrin Empirical Study about the Effect of Stress on Compulsive Buying With Moderating Role of Gender [ Vol.12, Issue 2 - Summer Year 1396]

T

Taghipourian.Mohammad Javad The role of Corporate Responsibility on Customer Loyalty in banking sector [ Vol.12, Issue 2 - Summer Year 1396]
Tajbar Parashkoohi.Roghayeh The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) [ Vol.12, Issue 2 - Summer Year 1396]
Tavili.Nooshin The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran [ Vol.12, Issue 3 - Autumn Year 1396]
Tootian Esfahani.Sedigheh The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) [ Vol.12, Issue 2 - Summer Year 1396]

Z

zahiri.maryam The Survey of The relationship between Passengers purchase motivations and selecting types of buying at airport (Case Study: airport ahwaz) [ Vol.12, Issue 4 - Winter Year 1396]
Zibaian.Mahsa The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases [ Vol.12, Issue 1 - Spring Year 1396]