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  • List of Articles


      • Open Access Article

        1 - Explaining the factors affecting on social anomy in the context of cultural development in the urban family and its consequences
        Reza Mostame Bagher Saroukhani Mansour Vosoughi
        The present article is extracted from a PhD thesis entitled “Investigating Factors Affecting Social Anomie among Urban Families and its Consequences (Case Study: City of Tehran)”. In metropolises such as Tehran, the presence of various urban groups originati More
        The present article is extracted from a PhD thesis entitled “Investigating Factors Affecting Social Anomie among Urban Families and its Consequences (Case Study: City of Tehran)”. In metropolises such as Tehran, the presence of various urban groups originating from different ethnicities has resulted in cultural conflict in a variety of social institutions. Cultural conflicts and dissociations are more apparent in such institutions as the family. Accordingly, due to cultural incompatibility and lack of a normative consensus, families belonging to the same economic class or members of a single family often choose different and sometimes illegitimate tools to pursue a certain goal. This situation is most significantly manifested by the prevalence of deprivation, pessimism, distrust, and discontent, all of which are major components of anomie. This study is mainly focused on investigating factors contributing to anomie among urban families and its consequences for the urban fabric and family in Tehran. The findings would be of great help in addressing different socio-cultural issues of this metropolis, which was selected as the case study. The results showed that lack of a normative consensus within families and cultural conflicts and clashes common in multi-ethnic societies are the main causes of anomie among families. Manuscript profile
      • Open Access Article

        2 - Designing the Pattern of Cultural Capital Development in the Family Irani
        Peymaneh Asgari Fatemeh Farahani Seyed Reza Salehi Amiri
        Cultural capital is a relatively new concept that today is known as a factor in sustainable development. Due to the importance of the family institution in the Iranian society and the cultural changes of this institution, which influences cultural development, the devel More
        Cultural capital is a relatively new concept that today is known as a factor in sustainable development. Due to the importance of the family institution in the Iranian society and the cultural changes of this institution, which influences cultural development, the development of cultural capital of the family as one of the most important social institutions can have significant effects on the development and promotion of the culture of Iranian society, and this positive development, the path to development Facilitate sustainability. This article has been prepared in conjunction with the research design of the model for the development of cultural capital of the family and its purpose is applicable and in terms of information gathering, descriptive survey. The conceptual model of the research was tested by a questionnaire among 30 experts. Data were analyzed using SPSS 32 software and inferential statistics of PLS software. The results of the research, after analyzing the structural factor, confirmed the relationship between 10 components of the 13 components in the conceptual model. Accordingly, the component of social interactions, the highest rank in creating changes in cultural capital of the family. This research identifies the value of each of the independent variables in the present and desired situation and can provide a ground for cultural policies in the family. The importance of the component of the democratic family, the highest and the component of cultural participation, has earned the lowest rating in terms of family-friendly conditions. Manuscript profile
      • Open Access Article

        3 - The Impact of Human Capital and Social Capital on Entrepreneurial Intention with Moderator Variable of Cognitive Style (Case of Study: University of Tehran )
        Abbasali Rastegar Motahareh Hassanpour Amiri Morteza Akbarzadeh Safouie
        In Iran's today's society, entrepreneurs’ barriers are due to humanistic and social problems such as ignoring social relationships and human capitals which are considered as the most important invests of the organization. So this research investigates the effect o More
        In Iran's today's society, entrepreneurs’ barriers are due to humanistic and social problems such as ignoring social relationships and human capitals which are considered as the most important invests of the organization. So this research investigates the effect of human and social capital as one the categorized barriers introduced by World Bank on entrepreneurial intention as one of the most effective factors in launching a new business with the moderator variable of cognitive method. The participants are the MA and MS senior Students at Tehran University during the years 92 and 93. Since these students are potentially on the sill of starting a new and entrepreneurial business and as well, because of their existence of several years in college, the impact of the presence in the university environment is easily extracted from their comments and preferences. For this specific purpose, based on Morgan's table, 367 questionnaires collected using stratified random sampling in the community. Validity and the reliability of the research were measured by factor analysis and Cronbach's alpha respectively. The hypothesis was examined by the use of structural equation. Results showed that human capital has a positive effect on entrepreneurial intention. But social capital has this effect just in those who had emotional cognitive method. Finally, the moderating effect of cognitive method, between social capital and entrepreneurial intention has been confirmed. Manuscript profile
      • Open Access Article

        4 - The Effect of Social Development on Social Health in Tehran Metropolis
        Ali Fallahi Majid Kaffashi
        Social development is a concept that has recently been taken seriously by policymakers, especially urban managers. This research was conducted to identify the relationship between social development and social health. The statistical population of the study is all citiz More
        Social development is a concept that has recently been taken seriously by policymakers, especially urban managers. This research was conducted to identify the relationship between social development and social health. The statistical population of the study is all citizens living in Tehran. The research sampling method is multistage cluster type. The purpose of this research is application of the purpose which was performed by scrolling method. The sample size of the research is 400 people. This figure was determined based on the Morgan table. According to the findings of the research in the documentary review section, the level of social development was calculated based on indicators such as quality of life, social consensus, social development ethics and social security. Social health was measured based on social flourishing indicators, social participation, social cohesion, social adaptation and social acceptance. The research data were questionnaire based on 120 questionnaires. Research findings show that social development level and indicators have strong correlation with social health. Regarding to the fact that the analysis of the research findings was of structural equation modeling, statistical processing was performed by Lisrel software. Manuscript profile
      • Open Access Article

        5 - Investigating the Relationship between the Use of National Media News and Women's Political Awareness (Case of Study: Women Aged 20 to 65 in Tehran 2nd District)
        Maryam Vaqef Seyed Ali Rahmanzadeh
        In this article, in order to understand the relationship between the news media national political awareness of women different approaches and models discussed and then the study of women, of the opinions presented are used. The method used in this study is applicable, More
        In this article, in order to understand the relationship between the news media national political awareness of women different approaches and models discussed and then the study of women, of the opinions presented are used. The method used in this study is applicable, the type of data and the method of collecting quantitative data, descriptive and correlational. The study sample consisted of women 20 to 65 years Region 2 in Tehran. In this study, sampling, simple random, and the validity and reliability of the questionnaire using Cronbach's alpha test expert opinion and also tested and approved. Then, based on the conceptual model, questions and hypotheses, using a questionnaire derived items in the sample was questioned. The data, collected by the type of information and data, descriptive and inferential methods were used. First, by using descriptive statistics including frequency tables and percentages, measures of central tendency and deviation calculation such as mean, median, standard deviation, variance, and so on to evaluate the status of the samples were studied, and then use the appropriate statistical tests the calculation of correlation results were extrapolated from the sample population. Finally, using multiple regression final model, the relationship between factors is calculated. Manuscript profile
      • Open Access Article

        6 - Sociological Study of the Decision Making Process in Political Behaviors with an Emphasis on the Role of Gender (Case of Study: Tabriz City)
        Tayebeh Aliasgarpour Mehrdad Navabakhsh Alireza Mohseni Tabrizi
        The main aim of the present study is to investigate effective social factors on decision making process in political behavior of women and men living in city of Tabriz, Iran. It was tried to study the effects of social factors including social trust, social security, so More
        The main aim of the present study is to investigate effective social factors on decision making process in political behavior of women and men living in city of Tabriz, Iran. It was tried to study the effects of social factors including social trust, social security, social powerlessness, social anomie, and social belonging on the process of decision making in political behaviors. The theoretical framework compromises approaches on social participation and behavior and the ideas of man of thoughts in this field in an integrated form. The survey research method was utilized in this study while the search tool was a researcher made questionnaire. Research statistical population was all men and women aged 15-64 years who lived in Tabriz city. We selected 384 people using Cochrane formula out of 1173916 individuals to be the sample size and through multi-stage and clustering sampling. As findings suggest decision making variable is affected by several factors in Tabriz which in the present study the most highlighted ones are social trust, social security, social powerlessness, social anomie, social belonging, gender, age, job, and education. All these factors as independent variables are totally correlated with dependent variable of decision making in political behavior among Tabriz citizens. The results showed that powerlessness, social belonging, job and education had the highest effect on the process of decision making in political behaviors of Tabriz residents. Manuscript profile
      • Open Access Article

        7 - A Historical Study of the Role of Marketing System in Iran's Social Development (Contemporary Era)
        Adel Valizadeh Rashid Ahmadrash Iraj Saie Arsi
        Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting More
        Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting institutions, or in another words, reduction of the failure of marketing and unmark ting systems. In this case, institutions and institution arrangements make potential changes and capacities possible. In this regard, this paper is done based on qualitative method and due to its institutional approach analyzes Iran’s marketing system in new era’s discourses. According to research findings, we can say, in spite of infrastructural developments and Land Reforms Project in Reza shah periods and after that, traditional economical functions were destroyed for the benefits of marketing, yet there are harsh obstacles for developed marketing and closed competitions. New changes in distribution patterns have not even created new outlooks. This is true for both before and after Iran’s revolution. Manuscript profile
      • Open Access Article

        8 - The Role of Communication Skills of Managers in Business Development with Emphasis on Customer Orientation
        Somayeh Sadat Mahdavi Seyed Vahid Aqili Norouz Hashemzehi Aliakbar Farhangi
        Serving the oldest customer and at the same time, the most recent issue is for every business. The purpose of this article is investigating the role of communication skills of managers in development and their business success emphasized by customer orientation. The the More
        Serving the oldest customer and at the same time, the most recent issue is for every business. The purpose of this article is investigating the role of communication skills of managers in development and their business success emphasized by customer orientation. The theoretical discussion is based on the theories of communication, sociology and management. Dimensions of communication skills include self-awareness, empathy skills, Social support, social skills, artistic and inspirational influence, Self-discipline, stimulation of self-esteem, positivism. Customer Management Dimensions: Transparency and Information, Speed, Accuracy, Flexibility, Compliance with Service Delivery, The beauty of the service space and the value of customer feedback. The statistical population is the managers of moderate business enterprises in Kerman. This paper is based on qualitative and analytical-theoretical method and documentary methods, in-depth interviews are gathered and analyzed in 2017. According to the results of the research, the nature of the job requires a manager it communicates with employees, colleagues and customers and uses communication skills. Sometimes the director's inability to communicate properly with employees in the workplace Because of lack of communication skills, there are negative attitudes, impulsivity and job dissatisfaction among employees. They are not able to perform their duties to the optimum level, ultimately, staffing is not suited to customers, and they are faced with reduced productivity. Manuscript profile