A Historical Study of the Role of Marketing System in Iran's Social Development (Contemporary Era)

Subject Areas : Journal of Iranian Social Development Studies

Adel Valizadeh ¹ , Rashid Ahmadrash ² , Iraj Saie Arsi ³

1 - Ph.D. Student
2 - Assistant Professor
3 - Assistant Professor

Received: 2018-05-23 Accepted : 2018-05-23 Published : 2018-05-22

Keywords: institutionalizing, collective action, social network relationship, marketing rationality, Social Development,

Abstract :

Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting institutions, or in another words, reduction of the failure of marketing and unmark ting systems. In this case, institutions and institution arrangements make potential changes and capacities possible. In this regard, this paper is done based on qualitative method and due to its institutional approach analyzes Iran’s marketing system in new era’s discourses. According to research findings, we can say, in spite of infrastructural developments and Land Reforms Project in Reza shah periods and after that, traditional economical functions were destroyed for the benefits of marketing, yet there are harsh obstacles for developed marketing and closed competitions. New changes in distribution patterns have not even created new outlooks. This is true for both before and after Iran’s revolution.

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