Introduction: E-health is the cost-effective and secure use of information and communication technologies to support health .The study aimed to explain the customer's online shopping experience of health services during the Covid-19.
Methods: This study was a qualitative research that was performed by interpretive phenomenology. Participants in the study were individuals who had experience purchasing health services online. Sample selection was done purposefully by available sampling method. Data collection method was in-depth and semi-structured interviews. The data analysis were performed based on interpretive phenomenological method using Max.QDA software. Continuous comparisons between categories and subcategories, peer and member check, and internal coding agreement were performed.
Results: This study showed that 10 general themes and 37 subcategories on customer online shopping experience of health services during the covid-19 pandemic. The main themes were online education and health promotion, development of palliative and supportive care, improvement of home care, e-health literacy, relative satisfaction of service recipients, organization of medical teams, positive attitude and acceptance of online health services, online health services economy, Health anxiety, online advertising and health promotion.
Conclusion: Online health services face fewer restrictions on palliative care, home care, and geriatric care. It is suggested to increase the effectiveness of these services by creating a culture and developing e-health literacy, using online marketing techniques in the field of health and concluding a consulting contract with online marketing.
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