Margaret Mead believes that vast and profound socio-cultural changes make conditions for growth and upbringing of young generation different from the conditions of the parents; As a result, a generation gap is created, which causes value differences between the two gene
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Margaret Mead believes that vast and profound socio-cultural changes make conditions for growth and upbringing of young generation different from the conditions of the parents; As a result, a generation gap is created, which causes value differences between the two generations. The purpose of this article is to investigate the role of individual characteristics and contextual factors in differentiating the value priorities two generations of women. The research method is quantitative-survey that independent group T-statistics and two-way analysis of variance and significance level were used to test the hypotheses. The data collection tool was a researcher-made questionnaire consisting of 50 questions, which was estimated to be 0.66 and its reliability 0.92 using SPSS software version 20. The statistical population of the study includes 173264 married women living in Gonbad Kavous city with Turkmen ethnicity in 1400. Using multi-stage cluster sampling, 200 women in their fifties (mothers) and 200 women in their eighties (girls) were selected as a sample. Findings showed that there is a value difference of % 12.14 in terms of material values and % 17.18 in terms of metamaterial values between mothers and daughters. The results of the study based on the maximum comparison of the mean differences showed that there is a significant difference between job, spouse occupation, housing status, education level, spouse education level and income level of mothers and daughters in terms of priority of material and extraterrestrial values. Material and metamaterial values are more important for the daughter generation compared to the maternal generation
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