The rapid growth of smartphone technologies and its popularization among all layers of society regardless of economic, cultural and value differences and its connection to the Internet, has been able to give a new definition to the meaning of communication. The p
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The rapid growth of smartphone technologies and its popularization among all layers of society regardless of economic, cultural and value differences and its connection to the Internet, has been able to give a new definition to the meaning of communication. The purpose of this study is to investigate the effect of cultural and social factors on reducing the moral damages of Instagram social network, which is one of the most widely used software among Iranian users.The present research is practical in terms of its purpose and in terms of method is a descriptive-correlational research and considered as field research. In order to achieve the research goals, out of a total of 800 undergraduate translational students of the Islamic Azad University of Shahr-e-Ghods, 260 of them were selected according to the Cochran formula as the sample population. Library tools were used to provide theoretical framework, definitions, background and research literature and a researcher-made questionnaire was used In order to measure opinion, viewpoint, insight and inferential data. In order to analyze the data, correlation test and multivariate regression were performed using SPSS software version 23.The results of the study of the relationship between social factors (social capital, social health and adherence to social values) and cultural factors (legality and media literacy) with dependent variable (moral damages of Instagram) indicate that All independent variables have a reverse and meaningful relationship with moral harms. The variables of media literacy and adherence to social values have had the strongest negative and reverse relationship with the Instagram's moral damages. After these variables, legalism, social capital, and social health were inversely related to moral damages, respectively.
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