List of articles (by subject) Marketing

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  1 - Investigating the effect of augmented reality on customer buying behavior considering the mediating role of perceived pleasure and customer satisfaction in the tourism industry in Iran
  seyedeh fatemeh hosseini khorrami rasoul asgarpour
• Open Access Article
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  2 - Relationship between business strategy and knowledge capabilities and banking economic marketing activities
  Aliasghar Poorteymoor soheila zarinjoy alvar elaheh naseri
• Open Access Article
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  3 - The optimal method of international payment based on corporate banking and the role of entrepreneurs based on the social marketing approach
  Mojtaba Bayat Ahmad Sardari naser azad Abdollah Naami
• Open Access Article
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  4 - investigate the effect of cultural factors on building trust in e-commerce in knowledge-based SMEs
  Seyed Rasoul Hoseini Ammar Moghaddas Shargh Mahdi Ghaforifard Ehsan Mohammadi Bajgiran
• Open Access Article
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  5 - Pathology of information disclosure framework in the Iranian capital market
  hadi hadadi seyed mohammad reza Mashhour AlHosseini sedigheh mohammadi
• Open Access Article
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  6 - Evaluating and Elaborating Factors Affecting Online Marketing (Case Study: Online Marketplaces)
  Hamid Pourahmadi Parvaneh Gelard Hossein Bodaghi Khajeh Noubar, Reza Rostamzadeh
• Open Access Article
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  7 - Designing a dynamic corporate banking model and using it in social marketing based on new banking technologies
  Mojtaba Bayat Ahmad Sardari Naser Azad Abdolah Naami
• Open Access Article
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  8 - The effect of environmental factors on financial performance with the mediating role of coverage capabilities
  mohamad Hadi Asgari Nadia Montazeri Mitra Sadoughi
• Open Access Article
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  9 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
  mohamad Hadi Asgari Ali Einy
• Open Access Article
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  10 - Business wargaming (typology, elements and process)
  samira shahmansouri
• Open Access Article
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  11 - Brand equity and brand image with customer loyalty in pharmaceutical companies
  atiyeh moradi Hossein vazifehdust
• Open Access Article
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  12 - Investigating the effect of gamification on customer interaction and shopping in online stores
  zohre mostofifar
• Open Access Article
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  13 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
  Mohamad Shoaib Allami mohamad Hadi Asgari
• Open Access Article
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  14 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
  Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki Farsani
• Open Access Article
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  15 - Discovering and analyzing the types of customer hostility in Iran's automotive industry
  Aliasghar Poorteymoor soheila zarinjoy alvar Fereydoun Omidi
• Open Access Article
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  16 - In-Store Marketing: Framework, Tools, and Applications
  Milad Bakhshi abas asadi kambiz heidarzadeh
  10.30495/enkn.2023.22573
• Open Access Article
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  17 - Investigating the effectiveness of Instagram vertical video ads on the interactive behavior of online users in the medical equipment industry (Medical Iran)
  fataneh alizadeh meshkani Parima Khanbabaei morteza honarmand azimi naser azad naser feghhi farahmand
  10.30495/enkn.2023.71440.1062
• Open Access Article
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  18 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan)
  Alireza Naalchi Kashi Elnaz Parvizinia