Identifying and evaluating supply chain components to improve the effectiveness of the organization's performance

Subject Areas : Marketing

afrasiyab vaziri ¹ , vahid reza mirabi ^{2 *} , jalal haghighat monfared ³ , seyad kamran nourbakhsh ⁴

1 - Department of Marketing Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Marketing Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2023-10-11 Accepted : 2024-01-28 Published : 2025-01-06

Keywords: supply chain, performance, performance effectiveness, financial performance,

Abstract :

The current research was conducted with the aim of identifying and evaluating the components of the supply chain in order to improve the effectiveness of the organization's performance. In terms of purpose, this research is fundamental-applied and also, in terms of the type of data, it is mixed (qualitative-quantitative) of the exploratory type, which is theoretical coding in the qualitative part and descriptive-survey in the quantitative part. The studied population in the qualitative section includes experts, specialists and knowledgeable people in the field of supply chain, and in the quantitative section it includes all managers and experts of home appliance industries in Tehran. The sample size in the qualitative section was 20 interviewees according to the principle of saturation and the purposeful sampling method, and in the quantitative section, 355 people were selected based on the calculation of the sample size in structural equations and the stepwise cluster random sampling method. The data collection tool is semi-structured interviews in the qualitative part and a 66-item researcher-made questionnaire derived from the theoretical foundations, research background and interviews with experts in the quantitative part. In the qualitative part, in order to calculate the validity according to the experts, and to calculate the reliability of the retest method and intra-subject agreement, in the quantitative part, in order to calculate the validity, content and construct validity were used, and in order to calculate the reliability,