List of Articles

• Open Access Article
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  1 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
  Mehrdad Rahimian
  https://doi.org/10.82107/JPSM.2025.1123714
• Open Access Article
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  2 - Providing a model of justice-oriented public services based on new smart technologies
  naji ghafeli vahid chenari mohammad tamimi foad Makvandi ghanbar amirnejad
  https://doi.org/10.82107/JPSM.2025.1125895
• Open Access Article
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  3 - Presenting a Model for the Development of Cosmetic Products Based on the Combined ISM-DEMATEL Method and Artificial Intelligence
  BEHZAD BALAZADEH hossein Bodaghi khajeh Nobar morteza Mahmoodzadeh
  https://doi.org/10.82107/JPSM.2025.1130287
• Open Access Article
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  4 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising
  Ghobad Shamsi Nastaran Shahvari
  https://doi.org/10.82107/JPSM.2025.1183405
• Open Access Article
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  5 - Investigating and analyzing the marketing components of social networks in gaining a competitive advantage for start-up travel service companies, considering the upcoming opportunities and threats.
  mohammad nazari hossein abad Mohammad Haghighi kambiz shahroodi
  https://doi.org/10.82107/JPSM.2025.1184640
• Open Access Article
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  6 - Determining and ranking the barriers to promote digital monitoring in banking system using AHP technique (Case Study: Currency Unites of Tejarat Bank)
  Atena Mirhosseini Vakili Amin Nikpour
  https://doi.org/10.82107/JPSM.2025.1186229