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  • Issue1 Vol.3
  • 1
    Issue 1 Vol. 3 Spring 2027

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Investigating the Relationship Between Customer Orientation on Brand Equity of Sepah Bank in Tehran
        Mehrdad Rahimian
        https://doi.org/10.82107/JPSM.2025.1123714
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Providing a model of justice-oriented public services based on new smart technologies
        naji ghafeli vahid chenari mohammad tamimi foad Makvandi ghanbar amirnejad
        https://doi.org/10.82107/JPSM.2025.1125895
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Presenting a Model for the Development of Cosmetic Products Based on the Combined ISM-DEMATEL Method and Artificial Intelligence
        BEHZAD BALAZADEH hossein Bodaghi khajeh Nobar morteza Mahmoodzadeh
        https://doi.org/10.82107/JPSM.2025.1130287
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising
        Ghobad Shamsi Nastaran Shahvari
        https://doi.org/10.82107/JPSM.2025.1183405
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Investigating and analyzing the marketing components of social networks in gaining a competitive advantage for start-up travel service companies, considering the upcoming opportunities and threats.
        mohammad nazari hossein abad Mohammad Haghighi kambiz shahroodi
        https://doi.org/10.82107/JPSM.2025.1184640
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Determining and ranking the barriers to promote digital monitoring in banking system using AHP technique (Case Study: Currency Unites of Tejarat Bank)
        Atena Mirhosseini Vakili Amin Nikpour
        https://doi.org/10.82107/JPSM.2025.1186229
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