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Open Access Article
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امین مظفری -
Open Access Article
2 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi -
Open Access Article
3 - The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases
Mahsa Zibaian Shahrzad Chitsaz Hamid Saeedi -
Open Access Article
4 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh -
Open Access Article
5 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
K. Heidarzadeh Sh. Khosrozadeh -
Open Access Article
6 - Evaluating the Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit
M. A. Abdolvand H. Abdolazimi -
Open Access Article
7 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
M. A. Abdolvand N. Reihani -
Open Access Article
8 - Changes in Consumer Behavior in the Wake of Sanctions
P. Ghaffari Ashtiyani A. Mozafari Z. Alemojtaba -
Open Access Article
9 - The Study of Effective Factors on Cosmetic Impulse Buying
P. Ghaffari Ashtiyani B. Akbari -
Open Access Article
10 - Examining Relationship between Influential Factors on Consumers’ National Pride and Purchasing Behavior in Foreign Products in Khorasan Razavi Province
E. Goharjoo T. Sadeghi A. Zendedel -
Open Access Article
11 - Presentation of Integrated Model of Consumer Behavior in Electronic Shopping
H. Shafizadeh S. I. Seyedi I. Ghasemi Dalarsetaghi -
Open Access Article
12 - Recognizing and Ranking Consumers' Purchasing Criteria for Mid-Range Priced Passenger Cars in Tehran, Using Fuzzy AHP
M. A. Abdolvand S. Fereidounfar -
Open Access Article
13 - Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases
K. Heidarzadeh N. Motamedi -
Open Access Article
14 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
K. Hamdi F. Ghaffari A. Afsordegan -
Open Access Article
15 - Exploring the Role of Quality Attributes for Traditional Food Products (With PDO) on Consumer Behavi
H. Vazifehdoust V. R. Mirabi M. Mohammadi -
Open Access Article
16 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors
H. Vazifehdust M. Hariri -
Open Access Article
17 - Evaluation of Consumer Preferences in the Consumer Decision-Making Process of Foreign Goods
K. Heidarzadeh H. Zand Hesami M. M. Hasanloo -
Open Access Article
18 - Consumer Emotional Attachments to the Brand: Prerequisites and Outcomes
B. Kheiry M. Samei Nasr M. Azimpour Khujin -
Open Access Article
19 - Examining the Effects of Consumers' Personality Traits on Buying Behavior in Retail Stores by Structural Equation Model
M. Samadi H. Farsizadeh M. Nurani -
Open Access Article
20 - Colour Performance Online: A Study of 8 Colours in Banner Ads and Backgrounds in Defined Conditions
H. Vazifedoost M. Carey -
Open Access Article
21 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
H. Safarzadeh B. Kheiry R. Agha Seyed Agha -
Open Access Article
22 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
M. Samadi Z. Ziaei -
Open Access Article
23 - Consumer Ethnocentrism in Small Appliances Industry of Iran
M. A. Amirshahi Sh. Mazhary -
Open Access Article
24 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions
B. Kheiry N. Nobandegani -
Open Access Article
25 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
H. Javanmard S. Hoseini -
Open Access Article
26 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions
M. A. Abdolvand P. Parakhodi Moghaddam -
Open Access Article
27 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model
M. Haghighi Kaffash M. Akbari -
Open Access Article
28 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
A. Nakhaei B. Kheiry -
Open Access Article
29 - Identifying the Factors that Influence Consumer Pricing Knowledge
H. R. Saeidnia S. Alinejad -
Open Access Article
30 - The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province
H. Zolfaghar Dehnavi D. Rashidi