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  • Vol. 19
  • Issue1 Vol.19
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    Issue 1 Vol. 19 Spring 2024

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - The effect of cultural identification, attractiveness, trustworthiness, and fulfillment of online shopping websites on the repeat purchase intention and the effective relationship of product and service attractiveness
        Morteza Baghaei Shahrivar kambiz heidarzadeh mohamadali abdolvand
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Identifying the in-store non-verbal cues affecting the buying behavior of customers in the home appliance industry
        Maryam Jaberi Karim Hamdi Farhad Hosseinzadeh lotfi
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Designing and explaining the model of consumer personality traits based on the impulse buying approach in international market with a mixed method
        Rahele Ansari Seyyed Hassan Hatami-nasab Shahnaz Nayebzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Applying a qualitative meta-composite approach in order to provide a brand repositioning model for companies active in the electricity industry
        babak roozbahani S. Sarmad Saeidi behrooz ghasemi
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Designing a nation branding model in the field of industrial products and services export
        Alireza Zamani Kambiz Jalali Farahani Mahmoud Samiei Nasr Nasrin Akhondi
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Presenting an integrated model of online repurchase intention in chain stores using the multi-ground theory method
        mehdi berah moghadam Hossein Hakimpour Mehdi Mahmoodzadeh Mohammad Mohammadi
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Presenting a Quantitative Model of the Use of Social Media Influencers in the Behavior of Luxury Cosmetics Industry Consumers
        Seyed Aref Asgharzadeh Shiadeh mehd Rouholamini Shiba Masoumi Azadeh Kiapour
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Prairie a limited effect, as a craving for a decadence, with a crop of passion, with a brand, with a mianji inscription, a realization of a luxe bodn calla
        amir hooshang nazarpouri Mojtaba Hasanvand Nasrin Hasanvand Razie Jazaire
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Designing a competitive advantage model with an emphasis on brand identity based on foundational data theory in the apparel industry
        Iman Akhbarati Fariz Taherikia Seyed mehdi jalali
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - interactive marketing model based on the national system of innovation in industrial tools
        Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani
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