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  • Vol. 18
  • Issue2 Vol.18
  • 2
    Issue 2 Vol. 18 Summer 2023

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Studying the Effect of the High Level of Mental Involvement of the Customer in the Marketing Process of Influential People on the Desire to Travel to the Destination, the Attitude Towards the Brand and the Desire to Buy
        samin zahabi abas asadi khodayari behnaz
        10.30495/jomm.2022.69502.1972
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Designing a Qualitative Model of Entrepreneurial Marketing in Corporate Banking
        Mehdi Kasegarha Mohammad Javad Taghipourian javad Gilanipour Mehran Mokhtari
        10.30495/jomm.2023.64737.1977
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Designing ecological models of startups in the field of medical services
        amir ebrahimpour hamideh reshadatjoo amir hossein zolfaghari sadegh nayereh khosravi nastaran mehdipour ojani
        10.30495/jomm.2023.66458.1925
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Developing a Satisfaction Model for Service Recreation with an Emphasis on Grounded Theory-based Brand Loyalty in Banking Industry
        seyed mohamad hosein lotfi ashtiani seyed mehdi jalali bita tabrizian
        10.30495/jomm.2023.72801.2032
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations)
        KUMARS MOHSENIMEHR hossain budaghi khaje nobar
        10.30495/jomm.2023.68874.1964
      • Open Access Article
        • Abstract Page
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        6 - The Effect of Customers’ Perception of Corporate Social Responsibility on Their Extra-Role Behaviors by Mediation of Brand Attachment and Moderation of Spirituality
        Azar Kafashpor Ghasem Eslami Saadat Mostafavi
        10.30495/jomm.2023.70968.1994
      • Open Access Article
        • Abstract Page
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        7 - Designing a Digital Marketing Model in the Brand of Online Business Companies
        Benyamin Mosayebi Amidabadi ozhan karimi Shahram Hashemnia
        10.30495/jomm.2023.70819.1990
      • Open Access Article
        • Abstract Page
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        8 - The Mechanism of Effect of Economic Factors on the Volume of Bank Deposits in Islamic Banking Systems
        Mohammadreza faalnasiri Ramin khochiany hamid asayesh Seyed Hosein sajadifar
        10.30495/jomm.2023.71262.2005
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking
        sajjad shamsi gooshki Mohammad Solgi
        10.30495/jomm.2023.72018.2022
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - Investigating the Consequences of Social Media Marketing Activities on Brand Equity Based on the Mediating Role of E-Brand Experience (Case Study: Denolix Academy of Dental Sciences)
        farinoosh lazar
        10.30495/jomm.2023.73064.2039
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