List of Articles

• Open Access Article
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  1 - Investigating the effect of perceived justice on post-purchase intentions through emotions and post-recovery satisfaction (case-study: customers of Ansar Bank branches in Golestan province)
  Fariba Khammar Mehdi Zanganeh Hormoz Mehrani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
  amirhosein shahidi shahnaz nayebzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - University Entrepreneurial Marketing: Developing Model with a Mixed Approach
  Mostafa Khazai Kohpar Mohammad Javad Taghipourian Razieh Alikhani Davood Kiakojori
• Open Access Article
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  4 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
  Hossein Norouzi Dariush Tahmasebi Aghbelaghi
• Open Access Article
  • Abstract Page
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  5 - The Impact of Club Social Responsibility on Brand Supportive Behavior with the Mediating Role of Attitude and Positively Moral Positive Fans
  shahoo zamanidadaneh mohamad reza Esmaili ali zarie
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
  Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz)
  Daryoush Barzegarloo Amir Kazemi