List of Articles

• Open Access Article
  • Abstract Page
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  1 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach
  aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Impact of external marketing capabilities and the mental involvement of customers on the company's performance with the mediating role of product innovation and flexible strategy
  Mostafa Hosseinzadeh shadan vahabzade hormoz mehrani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The effect of websites reputation and quality on sentiment, perceived risk and the intention of online customers shopping (case-study: Digi Kala website)
  Ali Khorsand Delche Sedigheh Jalalpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating the effect of Content and Social-Relation Gratification in Instagram on customer purchase intention, explaining the mediating role of customer resonance
  milad moradi dizgarani Abozar Aghaei Kordshami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Presenting the Brand Leverage Model for Iranian Professional Football Clubs Approach: Grounded Theory
  Narges bonakdarchyan rasool nazari Bastanifar, Eman Bastanifar, Eman
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Implications of Cause-Related Marketing in the Banking System and its Impact on Customer Loyalty to Banks
  Ali Valipour Mahmoud Noraei Kamyar Kavosh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Investigating the Effectintive factors on online shopping consumers with by Grand Theory Method
  mehdi mahmodzade hosein zolfahgar dehnavi