List of Articles Open Access Article Abstract Page Full-Text 1 - Authentic Marketing Pragmatic Marketing (Components, Foregrounds, Outcomes): Interactions & Conflicts zohreh aliesmaeili Bahram Kheiri Open Access Article Abstract Page Full-Text 2 - impact Entrepreneur characteristics،Market orientation and continuation on the entrepreneurial marketing (Case Study: Pharmaceutical companies in Tehran) Ali Barkhordari gholamreza kuzegar Elham Faridchehr Open Access Article Abstract Page Full-Text 3 - The Effect of Market Mavens Dimensions on Hedonic Shopping elahe shahinfar Naser Azad Open Access Article Abstract Page Full-Text 4 - Identifying the effective role of trust orientation and consumer gender in repurchase intention and online marketing with foresight approach (case study: sina integrated settlement complex) Hossein Adel Abootorab Alirezaie Seyed Mahdi Jalali Open Access Article Abstract Page Full-Text 5 - Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products) Mehdi Bagheri Maryam Ghiasabadi Farahani Open Access Article Abstract Page Full-Text 6 - From Importance of Features in Purchasing to Consumers’ Personal Values: Overview of Laddering Technique and How It Works in Marketing Research Masoud keimasi Ali Amoei Ojaki Melika Nasir