List of Articles Open Access Article Abstract Page Full-Text 1 - Studying the effect of perceived e-service quality and perceived security on brand equity Mohsen Khunsiavash elika amirasl Majid Mohamadipour Open Access Article Abstract Page Full-Text 2 - The effect of individual self-concept (Collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products Maryam Majnonian noshabadi Hamid Saeedi Shahrzad Chitsaz Open Access Article Abstract Page Full-Text 3 - Comparative study of the brand's prominence effect on purchase decision in Iranian and foreign home appliances with Grounded Theory Approach Niousha Dehbini Mohammad Haghighi Abdolkhalegh Gholami Open Access Article Abstract Page Full-Text 4 - The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran Nooshin Tavili Mohammad Reza Ramezani Qomi Open Access Article Abstract Page Full-Text 5 - Investigating the Effect of Cognitive Distortion on the Brand d Image (Case Study: the Customers of System Group Company) Neda Moradi mohammad ghaffari Open Access Article Abstract Page Full-Text 6 - Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) aniseh ghodrati Moghadaseh Mohammadian Open Access Article Abstract Page Full-Text 7 - The convenience of online shopping and its impact on increasing customer satisfaction Abbas Ahmadi seyedahmad heydari Open Access Article Abstract Page Full-Text 8 - The Effect of Perceptions of Fair Price on Samsung Consumer Shopping (Case Study: Citizens of Arak) Ali Akbar Mirzaee Mohammad Karim ghale noei