List of Articles

• Open Access Article
  • Abstract Page
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  1 - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment
  kambiz heidarzadeh masoumeh varamini
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Identification Effect Factors on Customer Relationship Management in Retail Banking
  Mohammad ail abdolvand mehrnosh najafi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers)
  Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Relationship between Customer Relationship Management, Service Quality and Satisfaction in Service Organizations (The Case of Nursing Homes)
  keyhan kia Vahid Reza Mirabi Amin Mozafari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Model Construction of Engagement and Outcomes in Consumers Food Life: Evidence from C stores Customers
  Saman Sheikh Esmaeili Sana Hazbavi
• Open Access Article
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  6 - Studying the Effect of Marketing Capabilities on Competitive Advantages and Commercial Performance of Insurance Companies (A Comparative Study of Social Security Insurance and Health Services)
  Mahmoud Jafarpour Elnaz Nabizadeh Mamani Mohadeseh Dehghan Chachkami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Effect Marketing Activities on Corporate Brand Relationship Quality in Banking Sector (Case of Study: Private Bank of Yazd(
  Seyed Mehdi Mirahmadhi Baba Heydari Seyed Mohammad Tabatabaii Nasab
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Customer Satisfaction Study in Integrated Supply Chains (Case Study: Customers in Welfare Chains in Kermanshah Province)
  sara mansoury kamran nazari