List of Articles

• Open Access Article
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  1 - The Role of Brand Attractiveness in Customer Acceptance of the Brand (A case study in Borujerd textile brand sales branches)
  Peiman Valipour Maryam Sayari
• Open Access Article
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  2 - Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh
  mehdi nourellahi salamat seyed hamid khodadad hosseini
• Open Access Article
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  3 - Presenting the model of marketing capabilities based on knowledge management in the Khuzestan steel industry and its impact on the company's performance with a balanced scorecard approach.
  leila andervazh azadeh tajamir mohammad hosseinpour
• Open Access Article
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  4 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
  mojtaba maleki Aliakbar jowkar
• Open Access Article
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  5 - Role of emotional intelligence on Behavioral Intentions of Customers in Stores
  mohammad Hassanzadeh Mohammad Haghighi Ali Salehi
• Open Access Article
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  6 - The effect of internal factors on sales performance with the mediating role of idea transfer, creativity and sales force innovation: Emphasis on the role of self-efficacy moderator
  Reza Baloo Elnaz Mehran Farzad Asayesh Alireza Rousta
• Open Access Article
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  7 - The Relationship between Social Responsibility And Company Image, Brand Image and Customer Purchase Intention
  Habibeh Nazari Elham Fazeli Veisari
• Open Access Article
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  8 - Presenting a co-creation model in the face of added reality on perceived risk, perceived trust and customer purchase intention
  Nosratallah Shadnoush Mohammad ali Keramati Maesumeh Ghafuri