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  • Vol. 14
  • Issue55 Vol.14
  • 55
    Issue 55 Vol. 14 Autumn 2022

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Investigating the role of social media marketing on value creation and its effect on customer behavior in public health centers in Tehran
        Anahita Rahmati AREZOO Ahmadi Danyali
        20.1001.1.22520104.1401.14.55.1.0
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - The most important factors affecting the participatory behavior of virtual space users
        Gholamrezareza Afshar Abbas Saleh Ardestani Vahidreza Mirabi
        20.1001.1.22520104.1401.14.55.2.1
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Ranking of Factors Affecting Green Brand Selection in the Cosmetics Industry Using Mikhailov Fuzzy Hierarchical Analysis Technique
        azadeh zahiri ali pirzad
        20.1001.1.22520104.1401.14.55.3.2
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Measuring the Maturity of Strategic Cost Management in Assembly Industries (Study: A Big Company in Tehran)
        Sara Haghighat Habibollah Javanmard Mohammad sadegh Horri
        20.1001.1.22520104.1401.14.55.4.3
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah)
        seyed reza mousavi fard seyed reza hasani
        20.1001.1.22520104.1401.14.55.5.4
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Effects Of Corporate Accountability , Customer-oriented And Innovativeness Strategy On Marketing Information System In Service-oriented Companies
        Atiyeh Khojasteh Khosro Ehsaneh Nejad Mohammad Nosratolah Shadnoush
        20.1001.1.22520104.1401.14.55.6.5
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Dynamic System Model of Steel Industry Supply Chain with Economic Goals Approach
        Reza Besharatizadeh Reza Radfar َAbbas Toloie Ashlaghi
        20.1001.1.22520104.1401.14.55.7.6
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Designing and explaining the model of online shopping behavior of fast consumer products with low involvement by considering the personality factors of customers
        Younes Rezaii Vahidreza Mirabi Hamidreza Kordlouie
        20.1001.1.22520104.1401.14.55.8.7
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Evaluating and ranking the indicators affecting Business Process Re-engineering (BPR) in order to improve the efficiency of manufacturing industries by using FANP method
        yasser saei
        20.1001.1.22520104.1401.14.55.9.8
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - A strategy for performance enhancement of Iranian knowledge-based companies
        Kazem Mohammaddoost Hamid Reza Saeednia Ahmad Rahchamani
        20.1001.1.22520104.1401.14.55.10.9
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - Optimization of petrol demand through pricing system and improving the efficiency of car engine (in the framework of autoregressive model with distribution intervals and error correction model in the period 1988 to 2016)
        Mohammad Reza Shahbazi Amir Hossein JanMohammadi Mahdi Sadeghi Shahdani,
        20.1001.1.22520104.1401.14.55.11.0
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - The factors Influencing Consumption of Art Films
        Farzin Nematbakhsh Abkenar Mansoure Aligholi seyed kamran Nourbakhsh Hossein Safarzadeh
        20.1001.1.22520104.1401.14.55.12.1
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - Investigating the Relationship between the Effectiveness of Banking Advertising and Audience Attitude (Case Study: Bank Day Customers in Tehran)
        sadaf khanbolooki Ali Asghar Eyvazi Heshmat Rasoul Sanavifard alireza aghayousefi
        20.1001.1.22520104.1401.14.55.13.2
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