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Open Access Article
1 - The impact of corporate social performance on the market performance of companies listed on the Tehran Stock Exchange with the moderating role of business strategy
Hosein Asgari AloujPurpose: The performance of companies is measured based on the achievement of short-term and long-term goals. For this reason, performance is considered a suitable indicator to reach the set goals. Several factors are effective in increasing the market performance of co MorePurpose: The performance of companies is measured based on the achievement of short-term and long-term goals. For this reason, performance is considered a suitable indicator to reach the set goals. Several factors are effective in increasing the market performance of companies. The most important success criterion for companies is their market performance. This research sought to determine the moderating role of business strategy in the effect of corporate social performance on the market performance of companies listed on the Tehran Stock Exchange. Methodology: The collected data of 117 companies from 2013 to 2021 was tested by the first-order generalized least squares regression method. To measure the corporate social performance, social dimensions, corporate governance, and environment are used, and to measure the market performance of the company, two criteria, Tobin’s Q ratio and the MBV of the company, have been used. Findings: The research findings showed that corporate social performance has a positive and significant effect on the company's market performance. In addition, the findings of the research showed that the aggressive business strategy has strengthened the effect of corporate social performance on the company's market performance. Originality: The results of the research can be effective in revising and modifying the guidelines and reporting framework of corporate social performance information so that it helps all stakeholders and users evaluate the level of companies attention to the impact of the corporate social performance on market performance. Manuscript profile -
Open Access Article
2 - Market Structure and Social Costs in Cement Industry: The Case study of Iran
سید شمس الدین حسینی سمیه دودانگهThis paper aims to highlight the structure of cement market in Iran and show how it has performed in the past, particularly over period of 2000 - 2007. Following the new policy guidelines notified by the supreme leader of Iran, I republic, pertaining the article 44 of T MoreThis paper aims to highlight the structure of cement market in Iran and show how it has performed in the past, particularly over period of 2000 - 2007. Following the new policy guidelines notified by the supreme leader of Iran, I republic, pertaining the article 44 of The Constitution, it deemed necessary to carry out studies evaluating the viability these corporation exposed to market forces. The rationale behind this new policy was to expedite the divestment process of state owned corporations to private entities as a step to enhance an environment of competitiveness in the economy, and also to promote productivity , social welfare and so forth, As such, this study aims to fill this gap. To delineate the structure of Cement market, techniques such as Concentration index, Hirfindal-Hirshman index, and Entropy (both cases of including not including ownership effect) indexes are used. In the case Entropy including ownership effect, the result shows that over the period under study, the concentration ratio of top four firms were between 74 and 84 percent, and that of Herfindhal-Hirshman index was between 2018 and 2501 unit and Entropy index was between 0.74 and 0.83. In the case Entropy excluding ownership effect, the above observation can not be maintained. To measure social cost inflicted by Cement Industry Activities, Cowling-Mueller Method, was used. Cost function for cement industry (comprising of 10 firms) was estimated in an Integral Data Pattern Format using data covering the period of 2000 to 2007. Then, based on the information, the total cost of above mentioned firms, their price deviation from total cost, and the total welfare costs of the industry as a whole were calculated. The results of above calculations show that the welfare loss resulted from monopoly of these 10 firms, amounts to 44 percent of sale value. Moreover, economics of scale was taken care of while estimating marginal cost and average cost in this industry. Manuscript profile -
Open Access Article
3 - Presentation a model for Identifying Human Influencing Investors' Behavior in the Iranian Capital Market
Arzoo Khosravani Ghodratallah Talebnia fatemeh sarrafABSTRACTConsidering the importance of capital market as a source of financing for Iranian industries in this research, it is attempted to identify, classify and model factors affecting investors' behavior in Iranian capital market using qualitative research method. Acco MoreABSTRACTConsidering the importance of capital market as a source of financing for Iranian industries in this research, it is attempted to identify, classify and model factors affecting investors' behavior in Iranian capital market using qualitative research method. Accordingly, by interviewing thirty senior experts, 16 key themes were identified based on a paradigm model and structured in six dimensions: motivation, personality, and attitude as "causal conditions"., Media as "interventionist", self-esteem, social status, and financial literacy as "context", social interactions, mental accounting, business intelligence, emotional intelligence, foresight and risk tolerance as "interactive dimension", behavior Investors as the "pivotal phenomenon" and the amount of market investment and capital market performance as the "consequence dimension". The quantitative part of the model was tested by structural equation modeling and the status of the variables was tested by one sample t-test. The capital market is inappropriate. It also found that financial literacy, business intelligence, and futures were the most important factors influencing investor behavior. Manuscript profile -
Open Access Article
4 - An investigation of the connection between innovation culture and market performance considering product innovation and marketing
somayeh safaei anaraki Mohamadreza DalviInnovation is becoming a key component of policy making which is the motive of new economy and also converts the ideas and knowledge into products and services. The concept of innovation in marketing enables us to identify the customers’ demands along with the cha MoreInnovation is becoming a key component of policy making which is the motive of new economy and also converts the ideas and knowledge into products and services. The concept of innovation in marketing enables us to identify the customers’ demands along with the changes of technology and meet their needs. In terms of data collection, this research is study of the relationship between innovation culture and market performance by considering prouduct innovation and marketingand a survey descriptive one of field type, and in terms of purpose, it is an applied one. In terms of the relationship between the variables, this research is a correlation one in which library studies and questionnaires are used for data collection. The research population consists of three levels of managers of Pegah dairy industries company of Isfahan and Bazargostar Pegah of district four. Sample size was determined by census. The professors’ opinions were asked to test the validity of the questionnaire. Reliability of the questionnaire was obtained as 93% by Cronbach’s alpha that suggests the high reliability and validity of the questionnaire. The performed studies were statistically analyzed by inferential methods and the hypotheses were tested by SPSS 22 software and all hypotheses have been confirmed. It is suggested for the companies to strengthen their performance through supporting creativities, innovations, and marketing innovation in forming the products and services, new processes, and new markets. Also, the thought “we are the best” should changed to the thought “we should always remain the best”. Manuscript profile -
Open Access Article
5 - Supply chain resilience and market performance amid COVID-19 disruptions: The role of relational capital and supply chain disruption orientation in South Korean firms
Aaron Stephens Charles Robb Min-Hyo Kang -
Open Access Article
6 - Estimating the market power of the insurance industry in Iran using the Hall-Roger approach (during the period 1380-1399)
Jafar Yousefi Mehdi Moradi Yousof HajiAsghari Rostam GaradagiEstimating the amount of market power and determining the market structure of various industries is one of the most important topics in microeconomics,because the amount of production and price of various goods and services is affected by the degree of monopoly and mark MoreEstimating the amount of market power and determining the market structure of various industries is one of the most important topics in microeconomics,because the amount of production and price of various goods and services is affected by the degree of monopoly and market power of that industry.The purpose of this research is to estimate the degree of agreement and the levelof market power of the insurance industry using the Hall-Roger approach in the form of supply and demand equations with the help ofpanel data using the two-stage least squares method.For this purpose,the information of27public and private insurance companies In addition to the large share of their financial market in employment, the insurance industry is closely related to the characteristics of savings and the level of economic development of countries, and as one of the tools of risk management, it provides the expansion of social welfare on the one hand, and on the other hand It leads to the growth of investment and, as a result, more production and economic prosperity.As expected,the research results indicate the mutual dependence of insurance industry companiesSo that more than 85%of the investigated insurance companies have been able to enjoy a significant profit margin by creating a gap between the price and the final cost.Also the calculation results related to theLerner index based on theHall model show the information related to the coefficient of heterogeneity among insurance companies.Iran insurance has the highest Lerner index with a coefficient of0.565andAsia,Dana andPasargad insurances are in the next ranks with0.419,0.248and0.182respectively, Manuscript profile -
Open Access Article
7 - Structural model of the impact of innovation culture on market performance with mediating role, marketing and product innovation in Tabriz auto parts manufacturing companies.
yagub akaber vahid fattahi sarand Jebreil Marzi AlamdariThe purpose of this research is the structural model of the impact of innovation culture on market performance with the mediating role of marketing innovation and product innovation in Tabriz auto parts manufacturing companies. The research method is descriptive-survey. MoreThe purpose of this research is the structural model of the impact of innovation culture on market performance with the mediating role of marketing innovation and product innovation in Tabriz auto parts manufacturing companies. The research method is descriptive-survey. The statistical population of the research included 190 managers of automobile parts manufacturing companies in Tabriz. The statistical sample was obtained using the table of Karjesi and Morgan 123. which was chosen randomly. In order to collect research data, a standard questionnaire was used. In this research, content validity was used to measure the validity of the questionnaire, and Cronbach's alpha coefficient was used to measure the reliability, and the validity and reliability of the questionnaire were confirmed. And in order to analyze the data while using descriptive statistics, structural path modeling was used based on partial least squares approach. The results of the research show that innovation culture has a positive and significant effect on market performance with the role of mediator, marketing and product innovation. Innovation culture has a positive and significant effect on marketing innovation and product innovation. Marketing innovation has a positive and significant effect on product innovation and market performance Manuscript profile -
Open Access Article
8 - Investigating the effect of organizational culture on market performance with regard to the role of corporate social responsibility and corporate reputation (Case study: Shiraz Municipality)
Hassan Soltani Fatemeh DarvishiThis study aims to investigate the effect of organizational culture on market performance with respect to the role of social responsibility and corporate reputation. The research method is descriptive-survey and correlational. The statistical population of this study is MoreThis study aims to investigate the effect of organizational culture on market performance with respect to the role of social responsibility and corporate reputation. The research method is descriptive-survey and correlational. The statistical population of this study is all employees of Shiraz municipality in eleven districts of the municipality. Using the random cluster sampling method, 150 municipal employees were selected as a sample. Data collection tools included the standard Cameron and Quinn (1990) Organizational Culture Questionnaire, Carroll & Shabana (2010), Fumbron et al. (2004), Chery et al. (2014) and Azizi's financial performance (2017). The validity of the questionnaires was assessed and evaluated by the content method and structural validity method by factor analysis technique. The reliability of the questionnaires was confirmed using Cronbach's alpha and the collected data were analyzed using SPSS and PLS software. The results showed that organizational culture has a positive and significant effect on various aspects of corporate social responsibility (employees, customers, environment, and local institutions) and organizations that use the method of social responsibility related to employees and customers strengthen their company reputation. Manuscript profile -
Open Access Article
9 - The Effect of Integrated Marketing Communication on Market and Financial Performance, Investigating the Mediating Role of Customer Performance
Javad Safari Malekabad Omid Behboodi Ali Safari MalekabadThe purpose of this research was to investigate the effect of integrated marketing communications on financial performance and market performance through the mediating role of customer performance. This research is applied in terms of purpose and survey in terms of meth MoreThe purpose of this research was to investigate the effect of integrated marketing communications on financial performance and market performance through the mediating role of customer performance. This research is applied in terms of purpose and survey in terms of method. The statistical population of the research is the managers of food industry companies located in the industrial towns of Mashhad, whose number is 340 active managers. Based on Morgan's table, 181 samples have been considered available by sampling method. The data collection tool was the questionnaire of Batukaya, Lyonch and Arslon (2021). In order to measure face validity from the point of view of experts, convergent and divergent validity and factor analysis have been used. Cronbach's alpha and composite reliability were used to measure reliability. The total Cronbach's alpha was estimated at 0.931, which is within the acceptable range. Data analysis was done by structural equation modeling method and SmartPLS3 software. The results showed that integrated marketing communication has a positive and significant effect on market performance, customer performance, and financial performance of the company. In addition, the effect of integrated marketing communication through the mediating role of customer performance on financial performance and market performance has also been reported to be positive and significant. Also, customer performance has had a positive and significant effect on market performance and financial performance. Manuscript profile -
Open Access Article
10 - Effects of Intellectual Capital and Tangible Assets to create Value Added and Performance of Companies listed in Tehran Stock Exchange
Farzaneh Eftekharnejad yadollah Nourifard Hossein Karbasi yazdi According to the role of operating performance in economical entities and importance of intellectual capital and capital employed effects on value creation, the purpose of this paper is to analyze the role of intellectual capital and tangible assets on firm`s fi More According to the role of operating performance in economical entities and importance of intellectual capital and capital employed effects on value creation, the purpose of this paper is to analyze the role of intellectual capital and tangible assets on firm`s financial, operating and stock market performance. To conduct the relevant analysis in the present study, three dependent variables of operating income/sales (OI/S), return on assets(ROA) and MB were used as proxy measures for economic, financial and stock market performance, respectively. The sample consists of 80 firms from Tehran stock exchange for the period 2006-2010 by applying VAIC pulic`s model.The results show that companies’ IC has a positive impact on operating, financial and stock market performance. This result supports the importance role of intellectual capital in value creation. The results also indicate that capital employed remains a major determinant of operating, financial and stock market performance although intellectual capital has more effects on stock market performance than capital employed Manuscript profile -
Open Access Article
11 - Examining the role and position of corporate green innovation culture on market performance with emphasis on green marketing and product innovations. (Study case: Tehran Stock Exchange)
Sara Memari Marzieh Ebrahimi Shaghaghi Hossein Eslami Mofid AbadiGreen innovation can have a positive effect on the company's operations, making the company perform better than its competitors. This, in turn, can lead to an increase in sales volume and improve the company's financial position. Since aligning with the environment and MoreGreen innovation can have a positive effect on the company's operations, making the company perform better than its competitors. This, in turn, can lead to an increase in sales volume and improve the company's financial position. Since aligning with the environment and preventing its destruction by companies, as well as how they operate and maintain the company's competitive advantages and create innovation to progress and keep pace with the growing markets are the most important concerns of organizations today, so creating a culture of green innovation and It seems necessary to use different dimensions of green innovation in the organization. Considering the importance of green innovation and the culture of green innovation and the effects it can have on market performance, especially considering the role of environmental performance. The statistical population of the current research includes 470 companies (companies admitted to the Tehran Stock Exchange in the years 1391 to 1401), and based on Cochran's formula, the statistical sample of this research was determined to be 211 companies. In this research, structural equation modeling is used to investigate the relationships between the components of the model. To test the hypotheses, the structural equation method with Lisrel software was used. T-statistics for the structural model and measurement were proposed to check the significance of the relationship between the variables. The research results showed that the green innovation culture of a company with the green innovation of marketing has an effect. and the green innovation culture of the company has had an effect on product green innovation. Also, the results showed that marketing green innovation had an impact with market performance, and on the other hand, product green innovation had an impact with market performance. Manuscript profile -
Open Access Article
12 - The Effects of Environmental Factors on Green Marketing Performance (Case Study: Shirin Asal Company)
reza rostamzadeh asghar alimohammadi siyabanDuring the recent decades, concern about environment has not only become a major public issue, but also a critical one in academic research, and, as a result, the ecological products market has been growing worldwide. Green marketing activities are thus expanding in man MoreDuring the recent decades, concern about environment has not only become a major public issue, but also a critical one in academic research, and, as a result, the ecological products market has been growing worldwide. Green marketing activities are thus expanding in many parts of the world offering products to green who make their purchase decisions, to some extent, based on their personal environmental criteria. These activities have a major impact on expanding consumers’ knowledge and changing their attitude towards purchasing green products. Food industry is one of the magnificent elements of the economic and has a major role in industrial development of a country, furthermore, its wide operations from production to distribution and consumption has the significant role in the economy of the countries .The aim of this dissertation is analyzing the effect of Ecological strategies on the performance of Green marketing in Shirin Asal Food Industry. This research uses Structural Equation Modeling (SEM) techniques as a tools for accessing the validity and reliability of measure. This model and the result show that ecological strategies affect the financial performance, market performance, and the quality of services to consumers. Manuscript profile
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