List of Articles Perceived Ease of Use

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  1 - A survey on the relationship between trust and electronic banking acceptance by customers of Sepah Bank branches in Golestan province
  هرمز مهرانی منصوره صادقی
  The results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking More

  The results of several studies showed that electronic banking is one of the most useful methods of attracting and retaining customers of banking services. This method uses high technology of communication networks for transferring resources electronically in the banking systems. Because of its speed and on-line accessibility, customers often use this services.So research methodology in this research is descriptive – survey and correlation. Research population consists of customers of Sepah bank branches in Golestan province who are 289024 persons. According to stratified sampling method and kerjsey and Morgan table, sample size is 384.Data gathering instrument in this research is Questionnaire which uses standard Questionnaire of Suh and Han. Chronbach Alpha of all variables were above 0/7. For analyzing data , spss.21 software were used. The result of this research showed that there is positive and meaningful relationship between customers trust and electronic banking acceptance, perceived usefulness , perceived ease of use, attitude toward use, behavioral intention to use and actual use of electronic banking (P≤0/05).The results also showed that there is positive and meaningful relationship between independent sub-variables (P≤ 0/05). Manuscript profile
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  2 - An Empirical Investigation of the Determinants of Users Acceptance of E-banking in Singapore: Based on Technology Acceptance Model
  Shailender Singh
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  3 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
  Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran Mohgadam
  Objective: Todays with the development of information technology, it is observed an increasing tendency towards internet purchase accept by the airlines passengers. According to the nature of ticket purchase through internet, some customers perceived a degree of risk. P More

  Objective: Todays with the development of information technology, it is observed an increasing tendency towards internet purchase accept by the airlines passengers. According to the nature of ticket purchase through internet, some customers perceived a degree of risk. Perceptions of customers about risk and negative consequences of purchasing a product/service is an important determinant of customer behaviors because of its influence on their decisions. Accordingly, this research has tried to analyze perceived risks of customers in purchasing electronic ticket of airlines according to technology acceptance model. Our model was developed by related literature. Methodology: Data was collected by a questionnaire and hypotheses were analyzed by SPSS 18 and AMOS 16. Statistical population includes all internet customers of Iran Air Company who have used its e-booking system. To collect data, 286 customers were selected. Reliability was analyzed by Cranach’s alpha. After factor analysis, all constructs was approved and remained. Findings: Based on the structural analysis, the proposed model was supported. According to findings: a) perceived risks (financial, functional, time, privacy, psychological and social) leads to lessen perceived usefulness of purchasing airline ticket, b) perceived ease of use of purchasing airline ticket leads to lessen perceived risks (financial, functional, time, privacy, psychological and social), d) perceived ease of use of purchasing airline ticket has a positive impact on purchase intention, and e) perceived usefulness of purchasing airline ticket has a positive impact on purchase intention. Conclusion: The study found that perceived risk (with functional, financial, time, privacy, psychological, and social dimensions) diminishes the perceived usefulness of purchasing airline tickets. In addition, the perceived ease of use of airline ticket purchases reduces perceived risk (functional, financial, time, privacy, psychological and social) to customers. Manuscript profile
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  4 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
  P. Ghafari Ashtiani M. S. Horri B. Gholami
  With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have s More

  With the diffusion of the Internet people lives have undergone dramatic changes. This technology has enabled globalization and commercialization in the societies. Modern organizations depend on the Internet for their daily operations. Moreover, many organizations have started to conduct electronic commerce. Researches in the related fields have shown that the adoption of e-commerce leads to a variety of benefits such as cost reduction, product quality improvement, new customer or supplier contacts and the creation of new ways of selling existing products. The present research aimed at investigating the roles of e-trust and subjective norms in acceptance of e-commerce website by customers of Raja Passenger Trains Co. Statistical population of this research include total customers of Raja Passenger Trains Co. in Tehran who booked an e- ticket. The research hypotheses were tested through LISREL and structural equation model (SEM). The research results showed that perceived ease of use has positive effects on perceived usefulness and attitude toward use of e-commerce website; subjective norm has positive effects on perceived usefulness as well as attitude toward use of e-commerce website and intention to e-commerce website reuse. Moreover, e-trust has a positive effect on intention to e-commerce website reuse. Manuscript profile
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  5 - Review of environmental factors on the adoption of new technology in the secondary school teachers in the education area, eight Tehran
  کریم حمدی معصومه غفوری
  Objective: This study aimed to determine the environmental factors in the adoption of new technology in the education of secondary school teachers in Tehran was conducted in eight districts. Methods: In this study were used in the study. The population of this study, 2 More

  Objective: This study aimed to determine the environmental factors in the adoption of new technology in the education of secondary school teachers in Tehran was conducted in eight districts. Methods: In this study were used in the study. The population of this study, 20 patients were schoolteachers Tehran, boot strip using a sample selected And the necessary data using the TAM questionnaire Poald Rose (2004), Han (2004), cymbals and Patton (2002) Amoroso and Gardner (2004) obtained was collected and analyzed using PLS Smart Case were analyzed. Conclusion: The results showed that the adaptation of new technologies has not been effective. Effect on perceived ease of use on perceived usefulness, impact of trust on new technologies, the ease of use of new technologies have been more effective Manuscript profile
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  6 - Investigating Cognitive Factors Influencing the Use of Digital Currency Economic Stakeholders in Tehran City
  leila khanlari fatemeh samadi massomeh jafari
  10.30486/fbra.2023.1996568.1225
  Digital currency is defined as a currency or Internet-based exchange intermediary that has features similar to physical money, In the present study, the factors affecting the use of digital currency among economic actors in Tehran were investigated. The present study is More

  Digital currency is defined as a currency or Internet-based exchange intermediary that has features similar to physical money, In the present study, the factors affecting the use of digital currency among economic actors in Tehran were investigated. The present study is applied research in terms of purpose and to examine the relationships between variables among descriptive-survey research. The statistical population of the present study was economic activists in Tehran in the field of cryptocurrencies, currency and gold. The questionnaire was distributed by stratified sampling method. According to Morgan's table and the infinity of community members, 384 people were selected as sample people. The gold sector and 92 economic activists were selected in the currency sector. In the present study, a questionnaire was used to collect data, the validity and reliability of which were assessed. SPSS and lisrel software were used for statistical tests. The results of the research model test showed that Knowledge about digital currency has a significant effect on the perception of the ease of use of digital currency and the perception of the usefulness of digital currency. Perception of the ease of use of digital currency and the usefulness of digital currency use has a significant effect on the tendency to use digital currency. Social impacts and perceived trust have a significant effect on the tendency to use digital currency. However, the impact of awareness of digital currency on the tendency to use digital currency was not approved. Manuscript profile
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  7 - Investigating the Effective Factors on Mobile Bank Acceptance in Parsian Bank Customers in Arak City
  P. Ghaffari Ashtiyani M. Panahi Vanani R. Shaabani
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  8 - Effect of Psychological Factors on EFL Teachers’ Attitude about Technology Use: Perceived ease of use, trialability, and subjective norms in focus
  DOR: 20.1001.1.23223898.2021.9.37.5.3
  Somaye Davoodi Leila Akbarpour Ehsan Hadopour
  10.52547/JFL.9.37.83
  kk

  kk Manuscript profile
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  9 - Moderating Role of Job Relevance in Information Technology Acceptance Model among Agricultural Extension Experts in West Azarbaijan Province
  Amir Alambeigi Ismaeil Ahangari
  considered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlati More

  considered one of the important issues in the field of organizational studies, among which Technology Acceptance Model of Davis provides a suitable framework to identify the most important affecting variables. Using this approach, this study was conducted with correlational method aiming to show the external variables affecting the dimensions of perceived usefulness and ease of use, as two dimensions of information acceptance model.  There is little research on this model in organizational context. Thus to develop the model, this study has focused on job relevance as a moderator between perceived ease influence on acceptance intentions and perceived usefulness. In addition, experience variable has been considered as an external variable. The statistical population was West Azerbaijan agricultural extension experts (N=180), among whom 120 people were selected randomly using the Krejcie and Morgan table. The required data were collected via questionnaire. The face validity of the questionnaire was confirmed by a panel of experts. The Chronbach's alpha coefficient was between 0.730 and 0.816 for different dimensions of questionnaire. The partial least squares method as a new approach to structural equation modeling was used for data analysis. The results showed that experience variable had significant effect on perceived usefulness and it was able to explain 77% variance of perceived usefulness. Furthermore, technology acceptance model in this study could predict 71% of the real use. Manuscript profile
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  10 - Studying and determining the trust, security, ease of use and perceived usefulness in accepting Internet banking
  Somayeh Purbabadi mohamad tamimi
  Today, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in A More

  Today, bank customers are able to use their Internet and Internet technology to finance their activities in a virtual environment called Internet Banking. The purpose of this study was to determine the effective factors in accepting Internet banking, which was done in Ahwaz. This research is applied in terms of its purpose and in terms of its nature, it is descriptive in the category of research. The statistical population of the research consisted of clients using internet banking services in Ahwaz. Data were collected using a questionnaire. The sample size with the Morgan table for an unlimited society is at least 384 people. Cronbach's alpha method was used to determine the reliability of the instrument. In order to verify the reliability of the questionnaire, a pre-test sample of 30 questionnaires was first tested. Then using the data obtained from these questionnaires and using SPSS software, the confidence coefficient was calculated using Cronbach's alpha method for this tool. The results showed that the perceived security factor does not have a positive and significant effect on the adoption of Internet banking, but trust factors, perceived ease of use and perceived usefulness on Internet banking acceptance have a positive and significant effect on the 95% level. Manuscript profile