List of Articles Brand Performance

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  1 - The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
  Nayereh Gholami mostafa farokhy ostad saeedeh Babajani Mohamadi
• Open Access Article
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  2 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty
  Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani
• Open Access Article
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  3 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
  P. Ghasemi A. Darzian Azizi
• Open Access Article
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  4 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence
  Mohammad-Reza Rabiee Mandejin
• Open Access Article
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  5 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
  Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi
  10.30495/imj.2021.686410
• Open Access Article
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  6 - The Role of Market Orientation in Improving Brand Performance in the International Markets
  Ahmad Asadzadeh Mina Asiyaban rezaye Mahnaz Tahoni
• Open Access Article
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  7 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad)
  Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam
• Open Access Article
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  8 - Interpretive structural modeling of brand performance with an approach to improve financial performance in industrial markets with a focus on the petrochemical industry
  Shahram Eshragh Narges Del Afroz Kambiz Shahroodi Yalda Rahmati
  10.30495/fed.2024.709380
• Open Access Article
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  9 - Impact of Exploratory and Refining Strategies on Brand Image and Commitment by Brand Performance
  Zahra hosseinnejad shamsodin nazemi fariborz rahimnia
• Open Access Article
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  10 - Structural model of desire to use electronic banking services based on personality dimensions and brand management
  marzieh yarizanganeh Alireza  Nik Seresht
• Open Access Article
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  11 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
  Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi