List of Articles وفاداری به برند Open Access Article Abstract Page Full-Text 1 - Future studies on customer experience management and its effective factors based on brand loyalty Azadeh Boostani Hamidreza Saeedniya Hamid Saeedi Rahim Mohtaram Open Access Article Abstract Page Full-Text 2 - Investigating the relationship between self-congruity and brand attachment with the moderating role of the need for uniqueness on brand loyalty (case study: mobile customers in Isfahan) Alireza Naalchi Kashi Elnaz Parvizinia Open Access Article Abstract Page Full-Text 3 - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County) faranak khodayari Sedigheh Tootian Esfahani Roghayeh Tajbar Parashkoohi Open Access Article Abstract Page Full-Text 4 - The effect of social media on brand community markers, value creation practice, bran trust and brand loyalty (case study: comparison between Apple (Iphone) and Samsung’s (Galaxcy) mobile) مریم کناره فرد سید علیرضا موسوی Open Access Article Abstract Page Full-Text 5 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 6 - The Effect of Brand Personality and Brand Image on Word of Mouth Marjan Daneshian Shahnaz Nayebzadeh Mahmoud Moien Addin Akram Eghbali Open Access Article Abstract Page Full-Text 7 - Effects of Brand Performance on Consumer Buying Behavior through Variables Mediating Brand Trust and Brand Image and Brand Equity and Brand Loyalty Abbas Ghaedamini Harouni Mehrdad Sadeghi de cheshmeh Siamak Korang Beheshti Majed Maharani Barzani Open Access Article Abstract Page Full-Text 8 - The Impact of Fashion Innovativeness (FI) on Consumer-based Brand Equity Sayed mohammad Shamszadeh alavi Open Access Article Abstract Page Full-Text 9 - Brand equity modeling in Sepah Bank (A New Approach to Delphi-Fuzzy Type 2 Electro-Type 3 Techniques and Structural Equations) KUMARS MOHSENIMEHR hossain budaghi khaje nobar 10.30495/jomm.2023.68874.1964 Open Access Article Abstract Page Full-Text 10 - The Effect of Social Media on Brand Community Markers, Value Creation Practice, Brand Trust and Brand Loyalty (Case Study: Comparison between Apple (Iphone) and Samsung’s (Galaxy) Mobile) S. A. Mousavi M. Kenarehfard Open Access Article Abstract Page Full-Text 11 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 12 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers H. Safarzadeh B. Kheiry R. Agha Seyed Agha Open Access Article Abstract Page Full-Text 13 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity M. Mahmoudi Maymand A. Harandi Open Access Article Abstract Page Full-Text 14 - Effects on Consumer-Based Brand Equity: Evaluation of Factors A. H. Ebrahimi B. kheiry S. Yadegari Open Access Article Abstract Page Full-Text 15 - The Influence of Product Involvement on Brand Loyalty H. R. Saeidnia S. Jamalinejad Open Access Article Abstract Page Full-Text 16 - Providing a model to explain brand equity tourism destinations (Case study: Shiraz city) jafar bahari shahla bahari مرجان بذله hamed bahari Open Access Article Abstract Page Full-Text 17 - The model of variables affecting brand love and commitment and its impact on brand loyalty, willingness to pay more and word of mouth in smart phone users hadi seyedfazli Vahidreza mirabi karim hamdi 10.30486/jsrp.2021.1920916.2814 Open Access Article Abstract Page Full-Text 18 - تأثیر هویت یابی مشتری با برند بر وفاداری با تاکید بر نقش واسط کیفیت خدمات، ارزش درک شده و اعتماد در صنعت هتلداری (مطالعه موردی: هتل های پنج ستاره شهر تبریز) جعفر بهاری مهدی کروبی شهلا بهاری مرجان بذله 1105 Open Access Article Abstract Page Full-Text 19 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University) Mahdi Ghasemi Mirzaei Morteza Mousakhani Open Access Article Abstract Page Full-Text 20 - The Influence of Social Media on Brand Commitment and Brand Loyalty Mohammad Ali Abdolvand Elham Honarisharif Open Access Article Abstract Page Full-Text 21 - بررسی نقش مشتری‌گرایی بر وفاداری مشتریان بانکی با در نظر گرفتن اثر متغیرهای میانجی محبوبیت، تناسب شخصیتی و هویت برند(مطالعه موردی: صنعت بانکداری ایران) سید مهدی جلالی احمد حسن پور کارسالاری Open Access Article Abstract Page Full-Text 22 - تأثیر ادراک مصرف‌کنندگان از کشور مبدا برند بر ارزش ویژه‌ی برند محصولات عباسعلی کدیور Open Access Article Abstract Page Full-Text 23 - اثرات مسئولیت اجتماعی سازمانی بر ارزش ویژه برند و وفاداری به برند با نقش میانجی شهرت برند (مقایسه دانشگاه دولتی و آزاد اسلامی) عباس قائدامینی هارونی مهرداد صادقی ده چشمه سمانه کلدانی غلام رضا مالکی فارسانی Open Access Article Abstract Page Full-Text 24 - Evaluation of brand equity in the tourist destination From the perspective domestic tourists (Case Study: Tabriz city) jafar bahari banafsheh farahani Shahla Bahari Marjan Bazleh Hamed Bahari Open Access Article Abstract Page Full-Text 25 - The Effect of Culture on Brand Loyalty Mediated by the Role of Brand Performance and Brand Identity (A Case Study of Five-star Hotels in Mashhad) Amir Ghafourian Shagerdi Sepideh Shirvani Moghaddam Open Access Article Abstract Page Full-Text 26 - Examining the Factors Affecting the Particular Value of the Destination Brand for Health Tourism (A Case Study of Atieh Hospital in Hamedan) fg ghm mohammad azim khodayari Open Access Article Abstract Page Full-Text 27 - The Study of the Relationship between the Quality of Social Services on Eigenvalue of Brand Name from the Perspective of the Consumer Society in Shirvan Hotel Industry Milad Raeisizadeh اصغر میرفردی آرمان حیدری Open Access Article Abstract Page Full-Text 28 - The Role of Participatory Online Redistribution Platforms to Buy Second-Hand Goods on Brand Loyalty (Case Study of Divar and Sheypoor Platforms in Iran) Ayeh Mirzaee Azandariani Kiumars Arya 10.30495/msds.2022.1955911.1046 Open Access Article Abstract Page Full-Text 29 - Impending of brand equity aspects on creat customers satisfaction and loyalti Milad Farzin Majid Fani Marzieh Sadeghi Open Access Article Abstract Page Full-Text 30 - The Effect Of Digital Marketing On Brand Loyalty With The Required Intermediary Role Of The Product (Case Study: Manizan Dairy Products Company, Kermanshah) seyed reza mousavi fard seyed reza hasani Open Access Article Abstract Page Full-Text 31 - بررسی تعدیل کنندگی نگرش نسبت به تبلیغات در روابط تصویر برند اصلی و وفاداری به برند بر توسعه برند شهناز نایب زاده اکرم اقبالی یاسین رادمنش Open Access Article Abstract Page Full-Text 32 - بررسی تاثیر مستندات برند، آوازه ی برند و هویت برند بر رضایتمندی و وفاداری مشتری از برند(مطالعه موردی : بانک دی) مصطفی عبدی نادره السادات نجفی زاده Open Access Article Abstract Page Full-Text 33 - The Impact of Social Media Marketing Activities on the Brand Loyalty, Considering the Mediation Effect of Materialism and Conspicuous Consumption Behavior Mohammadhossein Daneshvar Seyedhadi Eslamian shiraz Mina Alyari Gargari Open Access Article Abstract Page Full-Text 34 - Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city) جعفر Bahari بنفشه Farahani Sh Bahari مرجان Bazleh حامد Bahari
