List of Articles ارزش‌آفرینی

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  1 - Designing a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry
  Firooz Khodaei Houshang Taghizadeh Majid Bagherzadeh
  The purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three-stage More

  The purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three-stage systematic review of the scientific documents, the content model was extracted from the mentioned documents with the qualitative approach of analyzing the content. Based on this, first by searching the reliable scientific databases, 1103 documents were identified, which were reduced to 62 documents during three times of screening based on the relevance of the title, abstract and full text review with a systematic review approach and considered as a qualitative sample. became The findings of the thematic content analysis were extracted after validity and reliability in 9 major themes and 50 sub-themes from among 850 observation items in the form of open codes and in several stages of review. In the quantitative part, the model of subjects obtained in the previous step has been organized in the form of a questionnaire and distributed among the specialists active in the field of oil and gas industry after checking the validity and reliability. After collecting the data, the qualitative model was evaluated and confirmed with the statistical approach of confirmatory factor analysis. The dimensions of the mentioned model are: quality of leadership, infrastructural, structural and organizational capabilities, evaluation and feedback, quality of communication, quality of resources, facilitators of knowledge management, awareness and social support. Manuscript profile
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  2 - Innovation in newspaper branding and desirable value creation in the country
  Hasan Karbalaiee Ali Akbar Farhangi Mohammad Soltanifar Ali Delavar Ali Granmayehpur
  The way information has been changed on the basis of virtual spaces has changed; therefore, information sharing and access to economic, political, social and cultural information has also changed. For this reason, the press has to change its strategies and strategies, a More

  The way information has been changed on the basis of virtual spaces has changed; therefore, information sharing and access to economic, political, social and cultural information has also changed. For this reason, the press has to change its strategies and strategies, and it is essential to benefit from innovation. In this regard, the present study, which is of interest to the media, can be used to innovate in branding newspapers for desirable value creation in the country. The method of this research is descriptive correlational. The statistical community, experts, professors, media experts, owners of privileges, directors and journalists, are the leading journalists and editors of the most popular newspapers in the country. According to available sampling method, 125 people were selected. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results and outputs of this study showed that there is a positive and significant correlation between the true quality of the product, the environment, professional ethics and employee relationships and customer support with brand equity, but there is not a significant relationship between cost and brand equity. Linear regression results also showed that customer support contributes to the prediction of brand equity. Manuscript profile
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  3 - Presentation of value-making model in the banking services industry (Case Study: National Bank of Fars Province)
  Seyyed Alireza Mosavi
  The purpose of this study is to present a model of value creation in the industry of banking services at the National Bank. The statistical population of this research is the customers of the National Bank in Fars province, which is an unlimited society. Sampling method More

  The purpose of this study is to present a model of value creation in the industry of banking services at the National Bank. The statistical population of this research is the customers of the National Bank in Fars province, which is an unlimited society. Sampling method in this study, a sample size of 284 sampling methods is available. The instrument for measuring the standard questionnaire is Cambera-Firo et al. (2017). In this research, the method of modeling structural equations between variables is used to describe the data analysis and test the hypothesis of the research. The results of the test of research hypotheses that have been tested using Laser software show that value creation has a positive and significant effect on customer satisfaction, loyalty and oral advertising, and customer satisfaction on loyalty and oral advertising. Also, there is a positive and significant relationship between the MI variable and the elderly people in the value creation process. But among the value-adding men, there is a positive and significant effect on satisfaction and oral advertising, and satisfaction with loyalty and oral advertising. Finally, value creation among young people has a positive and significant effect on satisfaction, loyalty and oral advertising. Manuscript profile
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  4 - Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry
  parviz alilou Hamidreza Saeednia ali Badie Zadeh
  In case an organization fails to create value for its customers, such organization will gradually, be withdrawn from the minds and tongues of the customers and be faded from the marketplace. The most important aspect of customer-orientation is value creation. Value crea More

  In case an organization fails to create value for its customers, such organization will gradually, be withdrawn from the minds and tongues of the customers and be faded from the marketplace. The most important aspect of customer-orientation is value creation. Value creation for the customer and formation of competitive advantage for the organization are corresponding to each other and whenever the former is achieved, the latter will also be met. Considering the challenges faced by in production industries and vulnerability of several industrial units due to failure to take benefit from competitive advantage in global trade field, focusing role of brand and brand value-creation are of significant importance. The purpose of this study is to design the model to clarify brand value-creation determinants in Iranian textile industry. The methodology applied in this study is of qualitative nature. Meanwhile, the technique used to collect and analyze data was determined as the method based on data-oriented theory. In this part, initially the information and data was collected as open codes through conducting specialty interviews with academics and industrial practitioners; further the study data was classified and refined through establishing connection among micro and macro discussions and eventually the same was validated and finally edited. In the suggested model of value creation aspects, the four aspects of customer, competitors, organization and society were presented. Manuscript profile
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  5 - Designing a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry
  Firooz Khodaei Houshang Taghizadeh Majid Bagherzadeh Khajeh
  The purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three- More

  The purpose of this study is to design a model of key factors of sustainable value creation in the supply chains of Iran's oil and gas industry. This research is fundamental and in terms of method, it is combined (qualitative and quantitative). First, with a three-stage systematic review of the scientific documents, the content model was extracted from the mentioned documents with the qualitative approach of analyzing the content. Based on this, first by searching the reliable scientific databases, 1103 documents were identified, which were reduced to 62 documents during three times of screening based on the relevance of the title, abstract and full text review with a systematic review approach and considered as a qualitative sample. became The findings of the thematic content analysis were extracted after validity and reliability in 9 major themes and 50 sub-themes from among 850 observation items in the form of open codes and in several stages of review. In the quantitative part, the model of subjects obtained in the previous step has been organized in the form of a questionnaire and distributed among the specialists active in the field of oil and gas industry after checking the validity and reliability. After collecting the data, the qualitative model was evaluated and confirmed with the statistical approach of confirmatory factor analysis. The dimensions of the mentioned model are: quality of leadership, infrastructural, structural and organizational capabilities, evaluation and feedback, quality of communication, quality of resources, facilitators of knowledge management, awareness and social support. Manuscript profile
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  6 - عامل‌های اثرگذار بر هم‌ارزش‌آفرینی دانشجویان جهت نهادینه‌سازی پایداری در ساختار دانشگاهی (مورد مطالعه: دانشگاه‌های کشاورزی و منابع طبیعی ایران)
  فیض اله منوری فرد مسعود برادران بهمن خسروی پور
  فرایند هم‌ارزش‌آفرینی به عنوان موضوعی مبتنی بر کنش و ارتباط دو طرفه‌‌ی بین افراد، موضوعی کلیدی در سراسر شبکه مدیریت محسوب می‌شود. پژوهش‌های اخیر نیز، تأکید ویژه‌ای بر تعامل بین افراد در راستای هم‌ارزش‌آفرینی نموده‌اند. از این دیدگاه، تعامل بین افراد به سازماندهی منابع و More

  فرایند هم‌ارزش‌آفرینی به عنوان موضوعی مبتنی بر کنش و ارتباط دو طرفه‌‌ی بین افراد، موضوعی کلیدی در سراسر شبکه مدیریت محسوب می‌شود. پژوهش‌های اخیر نیز، تأکید ویژه‌ای بر تعامل بین افراد در راستای هم‌ارزش‌آفرینی نموده‌اند. از این دیدگاه، تعامل بین افراد به سازماندهی منابع و ارزش‌های آن‌ها کمک شایان توجّهی می‌کند. چرا که فرایند تبادل تجارب در فرایندهای تعاملی، زمینه‌ی‌ شناسایی منابع را فراهم کرده و بسترهای لازم را برای همکاری به منظور ایجاد ارزش‌های مشترک طی فرایندهای تبادلی فراهم می‌کند. بر این پایه، هدف پژوهش حاضر که به روش مطالعه‌ی نظام‌مند و تحلیل‌های عمیق از مباحث مربوط به هم‌ارزش‌آفرینی انجام شد، شناسایی انگیزاننده‌های هم‌ارزش‌آفرینی در میان دانشجویان دانشگاه‌های کشاورزی و منابع طبیعی ایران جهت نهادینه‌سازی پایداری بود. یافته‌های حاصل از آمار توصیفی نشان داد که سطح هم‌ارزش‌آفرینی دانشجویان با اعضای هیات علمی در زمینه پایداری، در حد متوسط است (60/43 درصد از دانشجویان). یافته‌های تحلیل عاملی اکتشافی نشان داد که هفت عامل کیفیت تدریس با مقدار ویژه 479/9، حمایت مدیریتی با مقدار ویژه 762/6، سرمایه اجتماعی با مقدار ویژه 623/6، اعتماد به اعضای هیأت علمی با مقدار ویژه 787/4، خودکارآمدی با مقدار ویژه 552/4، ارزش‌های حمایت زیست‌محیطی با مقدار ویژه 517/4، و زیرساخت‌های فناوری اطلاعات و ارتباطات با مقدار ویژه 280/3 در مجموع 74/77 درصد از کل واریانس هم‌ارزش‌آفرینی دانشجویان با اعضای هیات علمی در جهت پایداری تبیین می‌کنند. Manuscript profile
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  7 - Presenting the integrated marketing mix model of Naft Behran Company with emphasis on IMM industrial customer behavior
  mehdi habibi bahram kheiri mansoureh aligholi
  The present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature More

  The present analysis was done with the aim of presenting the integrated marketing mix model of Behran Oil Company with emphasis on the behavior of the industrial customer of IMM. This research is applied-developmental in terms of its purpose, and in terms of its nature and form of implementation, it is an exploratory study with a mixed approach. The statistical sample in the qualitative part of the research includes 15 senior managers of Behran Oil Company and in the quantitative part it includes 253 employees of this company. For data collection, a semi-structured interview was used in the qualitative part and a questionnaire including 24 dimensions and 75 questions was used in the quantitative part. In the qualitative part of the research, database theory has been used to identify the components of the industrial marketing mix model. In this way, six categories of factors were identified along with the relevant subcategories, which are: causal conditions (customer orientation, strengthening the CRM system, and developing strategies to promote the company's brand), contextual conditions (technology, global markets, and competitive environment), intervening conditions (state customers, perceived risk and customer characteristics), Manuscript profile
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  8 - Designing a wisdom model in promoting crowd decision-making in the capital market
  Azizollah Askarzadeh Allah Karam Salehi saber Molla-Alizadeh-Zavardehi Reza Tehrani
  10.30495/afi.2024.1985075.1220
  Objective: This research was presented with the aim of designing a model of wisdom in promoting crowd decision-making in the capital market.Method: In terms of exploratory purpose and in terms of results, this research is part of developmental research and in terms of d More

  Objective: This research was presented with the aim of designing a model of wisdom in promoting crowd decision-making in the capital market.Method: In terms of exploratory purpose and in terms of results, this research is part of developmental research and in terms of data type it is part of mixed research. In the qualitative part, it has attempted to provide a wise model in order to promote crowd decision-making in the capital market using the theoretical analysis approach of the database, through interviews with 22 experts in the field of industrial and financial management, including university managers and professors. Then, in the quantitative part, with the participation of 80 professors, doctoral students, managers of different levels of the top 50 capital market companies, the qualitative model designed using structural equation modeling was evaluated.Findings: The results show that the wisdom of managers in line with the pluralism the values of shareholders and beneficiaries, affected by the risk caused by multiple information sources, in the field of cost-oriented components, like facilitating the access to organizational financial resources, market-oriented components, like facilitating the access to extra-organizational financial resources And in bio-based components, the global economy's turn towards circular economy is affected.Originality/scientific added : results show that the implementation of wise strategies to promote pluralistic social values can lead to increasing the legitimacy of the decision from the point of view of the stakeholders, the effectiveness of the competition, reducing the conflict of interest in decision-making and emphasizing the social dimensions Manuscript profile
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  9 - Presenting the Value Creation Model in SMEs Accepted in the Tehran Stock Exchange based on the Grounded theory
  Sara monajem farzin rezaei AKBAR alem tabrizi
  Today, the competitive pressures and environmental uncertainty, value-added creation is highly regarded by all stakeholders in organizations, and value creation in order to maintain stakeholder satisfaction and wealth creation is much needed. On the other hand, poor str More

  Today, the competitive pressures and environmental uncertainty, value-added creation is highly regarded by all stakeholders in organizations, and value creation in order to maintain stakeholder satisfaction and wealth creation is much needed. On the other hand, poor strategic performance in companies indicates the need for value creation. Due to the extensive literature and the lack of a general model for value creation in small and medium-Sized enterprises (SMEs) listed on the Tehran Stock Exchange, the present study seeks to provide a conceptual model of value creation through the study of studies. In this research, based on the qualitative research method based on the data theory of the Strauss and Corbin model foundation, the value creation model is designed using the three-step open, axial and selective coding method and their classification with MAXQDA 2020 software. The results of data analysis and aggregation are classified in the form of 769 primary codes, 38 categories and 6 main dimensions. Underlying factors (corporate and financial), intervention factors, strategies (strategic innovation strategy, strategic financial management, change direction / reduction, strategic alliance) and consequences (economic, social and financial). Also, the proposed model leads to a better understanding of SME managers of the relationship between value creation criteria and value creation Manuscript profile
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  10 - Application of Artificial Neural Network to Estimate the Strategic Value Creation Via Relative Efficiency in the Automotive Industry
  Akbar Valizadeh Oghani Nasser Fegh-hi Farahmand Farzin Modarres Khiabani Majid Bagherzadeh
    The purpose of this study is to investigate the effect of relative efficiency of companies on value creation in the automotive industry accepted in Tehran Stock Exchange. The data were extracted from the financial statements of selected companies during in the 2 More

    The purpose of this study is to investigate the effect of relative efficiency of companies on value creation in the automotive industry accepted in Tehran Stock Exchange. The data were extracted from the financial statements of selected companies during in the 2013-2017. Initially, with the implementation of the DEA model with a native model, the relative efficiency is determined for each company. Then the strategic value creation of the companies is measured by the average of the factors such as return on equity, Q Tobin ratio, return on investment, and wealth creation for shareholders. The neural network model used in this study is a multilayer perceptron with back propagation error training pattern. The results show that the implementation of the artificial neural network model in the automotive industry explains the strategic value of the companies to a satisfactory level through the relative efficiency index and other input variables. Although some of the companies are efficient, such as Rana Investments Co., Khawar Spring Co., Saipa Diesel, Bahman Group and Charkheshgar Co., But in recent years, the automotive industry has been inefficient. At the same time, companies in this industry have somehow been able to strategically create value for their shareholders and their owners.   Manuscript profile