List of Articles perceived value Open Access Article Abstract Page Full-Text 1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education majid pabarjaei zanjani احمد راه چمنی Open Access Article Abstract Page Full-Text 2 - Presenting a shared value creation model based on consumer behavior in social platforms of digital businesses with a grand theory approach (case study of Abyaneh eco-residences) مهدی حکیمی ها hamid saeedi hossein vazifehdust Open Access Article Abstract Page Full-Text 3 - The Effects of Brand Equity on Perceived Value and the Repurchase Intention in Majid Brand Sports Goods Customers Mahboub Sheikhalizadeh Parisa Anguri 10.30495/jism.2023.75564.1079 Open Access Article Abstract Page Full-Text 4 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s) عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi Open Access Article Abstract Page Full-Text 5 - Investigate the Effect of Social Media Personalization on Perceived Brand Value and Brand Loyalty with the Mediating Role of Brand Interaction and Consumer (Case Study: Snap Company) Maria Hoseinzade Shirzili farzad asayesh Mohammad Reza Ghorbanian Open Access Article Abstract Page Full-Text 6 - The Influencing Factors on Consumer Choice Behavior Regarding Green Products Based on Theory of Consumption Values S. A. Seyed Salehi M. Kazemi Open Access Article Abstract Page Full-Text 7 - The Relationships between Customer Perceived Value with Customer Performance Zahra Ahmadi Alvar Yasan Allah Pourashraf Open Access Article Abstract Page Full-Text 8 - تاثیر ارزش کاربردی کالا بر ارزش ادراک شده مشتری (مطالعه موردی: فروشگاههای شهروند شهر تهران) فرزانه کاشفی حسین بدیعی روح الله رضازاده Open Access Article Abstract Page Full-Text 9 - Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling Saeid Landaran Isfahani Abdolaziz Jamshidi Elham Razzaghi Saied Amirhosiein Afzal 10.30495/msds.2023.1980038.1121 Open Access Article Abstract Page Full-Text 10 - Explaining customer engagement to createing value in the banking industry of Iran based on perceived value سید محمد کامل حسینی صمد عالی 10.30495/fed.2022.691505 Open Access Article Abstract Page Full-Text 11 - The Effects of Merchandising on Purchasing Behavior of Sports Customers with Emphasis on the Mediator Role of Perceived Value saeed hassanzadeh Hasan Farhadi Mahboub Sheikhalizadeh Open Access Article Abstract Page Full-Text 12 - The Impact of Perceived Value of Tourism Events on Loyalty to Tourist Destinations (A Case of Zanjan) sanaz salmanmohajer Firuzeh Hajialiakbari Open Access Article Abstract Page Full-Text 13 - The Role of Self-Concept in the Relationship between Narcissism and the Need for Uniqueness of Luxury Brand Consumers Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad Open Access Article Abstract Page Full-Text 14 - The Role of Narcissism and Self-Concept of Consumers in the Intention to Purchase Form a Luxury Brand through Perceived Value Kambiz Behzad Nejad Kambiz Heidarzadeh Hanzaee Mehdi Naeimi Nezamabad https://doi.org/10.82244/qrm.2025.1191423 Open Access Article Abstract Page Full-Text 15 - Studying the Impact of Artificial Intelligence on Purchase Intention with the Mediating Variables of Perceived Value, Satisfaction and Consumer Engagement in Social Media Reyhaneh Bidram Somayeh Salehi Open Access Article Abstract Page Full-Text 16 - Presenting a model of the effect of socio-cultural marketing activities on loyalty to sports services of Isfahan Municipality Sports Organization: The mediating role of perceived value and customer satisfaction Pouya Mohamadi Siros Ahmadi azadeh seyedalinejad mohamdhossein ghazvineh 10.30486/4S.2025.1192691 Open Access Article Abstract Page Full-Text 17 - Determining the effects of marketing through social media On the perceived value of customers in Turkish luxury clothing brands heydar mortezapoor akbar golmahammadpur mihan hossennazhd gargari jabrail marzi alamdari Open Access Article Abstract Page Full-Text 18 - The effect of social network marketing on purchasing intention with the mediating effect of perceived value and satisfaction of leather brand of Mashhad Roghye Moradnezhad Baghrabad arezo abedi.golshan elnaz naeiji