List of Articles لذت Open Access Article Abstract Page Full-Text 1 - Investigating the relationship between psychological well-being and job performance with the mediating role of emotional commitment and moderating job insecurity Marzieh Heydari abolfazl zarinkola Elham Yousefi Masoumeh Yousefi Open Access Article Abstract Page Full-Text 2 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 3 - Presenting the related model of store environment effective elements on consumer feelings and impulsive buying: Application of Future study approach in retail industry Bahman Fallah HoseinAbadi Hassan Esmailpur Hamid Reza Saeednia Mansoure Aligholi 10.30495/jmfr.2022.20720 Open Access Article Abstract Page Full-Text 4 - The Difference between Women Generation Y and Z in E-Shopping During the COVID-19 Era Kambiz Heidarzadeh Open Access Article Abstract Page Full-Text 5 - Investigating the Effect on Utilitarian Product Knowledge and Hedonic Product Knowledge on Consumer Decision Making K. Heidarzadeh M. Norouzi Open Access Article Abstract Page Full-Text 6 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions کامبیز حیدرزاده آرزو جوان بخت Open Access Article Abstract Page Full-Text 7 - The Survey of Effect of Pleasurable Services and Trust on Loyalty Mandana Panahi Vanani reza sha'abani Open Access Article Abstract Page Full-Text 8 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 9 - The Effect of Market Mavens Dimensions on Hedonic Shopping elahe shahinfar Naser Azad Open Access Article Abstract Page Full-Text 10 - Effect of the benefits of sales promotion formats on in-store brand expression and benefits perceived by consumer with an experimental approach aida merikh nejad asl Kambiz Heidarzadeh Rahim Mohtaram Open Access Article Abstract Page Full-Text 11 - Investigating the impact of social media advertising features on the intention to buy young customers in the electronics industry (case study: digikala) abbasali hajikarimi Fatemeh Karimi Jafari shahin yazdani 10.30495/jomm.2022.63424.1874 Open Access Article Abstract Page Full-Text 12 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions K. Heidarzadeh A. Javanbakht Open Access Article Abstract Page Full-Text 13 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase M. A. Abdolvand M. Jani Open Access Article Abstract Page Full-Text 14 - The Influence of Hedonic Values on Consumer Behaviors K. Heidarzadeh E. Hasani Parsa Open Access Article Abstract Page Full-Text 15 - The Survey of Effect of Delight Services and Trust on Loyalty M. Panahi Vanani R. Sha′abani Open Access Article Abstract Page Full-Text 16 - Investigation of the Effects of Hedonic Value and Utilitarian Value on General Attitude of Customers Evaluation of Shopping Mall (Case Study: Hyperstar) H. Soleymani Open Access Article Abstract Page Full-Text 17 - Investigation the Effects of Cognitive and Affective Evaluations on Behavioral Intentions M. A. Abdolvand P. Parakhodi Moghaddam Open Access Article Abstract Page Full-Text 18 - The Influence of Product Involvement on Brand Loyalty H. R. Saeidnia S. Jamalinejad Open Access Article Abstract Page Full-Text 19 - Identification and ranking of motivation to follow sports teams in Instagram based on Uses and Gratifications Theory (Case study: Tehran Perspolis Team) Abed Mahmoudian Saeed Sadeghi Boroujerdi Sara Gharibi Mojtaba Ghasemi sieani 10.30495/kmsj.2021.685487 Open Access Article Abstract Page Full-Text 20 - The Role of Utilitarian And Hedonic Value In Apparel Shopping Satisfaction In Iran Kambiz Heidarzadeh Neda Irani Open Access Article Abstract Page Full-Text 21 - بررسی تاثیر سبک زندگی سبز بر سبک‌های مصرفی با توجه به نقش میانجی گرایش های متعصبانه مصرف کنندگان رامین باقری مهدی نعیمی عبدالعزیز پقه Open Access Article Abstract Page Full-Text 22 - Evaluating the Effect of Absolute and Relative Poverty on Happiness Inequality in Iran younes nademi Seyed Parviz Jalili Kamjoo Open Access Article Abstract Page Full-Text 23 - The Effect of Service Quality Dimensions on Hedonic and Utilitarian Attitude and Brand Preference (Case Study: Fast Food Restaurant Industry) Javad Rafati Mansooreh Valijani Reza Aghamoosa Open Access Article Abstract Page Full-Text 24 - استعاره ابزاری برای ترسیم انگاره دشمن تژا میر فخرایی Open Access Article Abstract Page Full-Text 25 - the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company Majid Ahmadi shahla sohrabi sara tahzibi Open Access Article Abstract Page Full-Text 26 - بررسی نقش تعدیلگر ارزش‌های لذت‌گرایانه بر رابطه بین پیشامدها و پیامدهای برند بهرام خیری شبنم ملکیان Open Access Article Abstract Page Full-Text 27 - بررسی رفتار خرید آنی مشتریان در فروشگاه‌های زنجیره‌ای (مورد مطالعه: فروشگاه‌های زنجیره‌ای رفاه) عبداله نعامی مجتبی محمدی پور بهمن نقدی Open Access Article Abstract Page Full-Text 28 - تأثیر مدگرایی بر رفتار خرید تفننی در میان دانشجویان کامبیز حیدرزاده بیتاالله اکبری مقدم مولود بکتاشی Open Access Article Abstract Page Full-Text 29 - عوامل مؤثر بر انگیزه خرید آنلاین مصرف‌کننده حسن اسماعیل پور امیر گلدوزیان Open Access Article Abstract Page Full-Text 30 - The Effect of Teaching Games for Understanding (TGfU) Approach on Motivation and Confidence of Nine-year-old Boys Fatemeh Sabzevari Shahreza Open Access Article Abstract Page Full-Text 31 - The Relationship between Brand Love and the Immediate Purchase of Sports Customers Mediated by the Tendency to Hedonistic Consumption mehrad atashi Reza nikbakhsh abolfazl farahani alimohammad amirtash alimohammad safaniya Open Access Article Abstract Page Full-Text 32 - The Prediction of Academic Engagement Based on the Components of Classroom Environmental Perceptions among Girl High School Students in Tehran Khadijeh Abolmaali Kianoosh Hashemian Fahimeh Anari Open Access Article Abstract Page Full-Text 33 - Psychometric Properties of the Encouragement Character StrengthScale in Iranian Society samira Naderzadeh Open Access Article Abstract Page Full-Text 34 - Study of the evolution of the concept of academic enjoyment in students of the second period of primary education mehdi namjoomanesh Hasanpasha Sharifi mansoreh Shahriyari Ahmadi Open Access Article Abstract Page Full-Text 35 - The Mediating role of Commitment in Relationship between Identity styles and Eudemonic and Hedonistic Well-Being عباس rahiminezhad محبوبه Jafari
