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Open Access Article
1 - «Semiotics of brand name of goods and correlation to connect with and accept by people in Iran market, Case study: brand name of luxury goods »
Afsaneh Arjmandiyan Zahra Aboulhasani cheshmeh Azita AfrashtiIn the turbulent world of commodity market accompanied by a huge supply of diverse products, the audience's look is tied up with the brand name, at first. It seems that any name that can attract the mind of the audience with greater power is the winner of this field and MoreIn the turbulent world of commodity market accompanied by a huge supply of diverse products, the audience's look is tied up with the brand name, at first. It seems that any name that can attract the mind of the audience with greater power is the winner of this field and ultimately can be selected. In the meantime, it seems, luxury goods, with a different focus on this distinctive feature, have been able to enjoy the benefits of brand names more than others. The purpose of the present study is semiotic review of the 40 best-brand names Manuscript profile
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