«Semiotics of brand name of goods and correlation to connect with and accept by people in Iran market, Case study: brand name of luxury goods »

Subject Areas : Social Researches

Afsaneh Arjmandiyan ¹ , Zahra Aboulhasani cheshmeh ^{2 *} , Azita Afrashti ³

1 - دانشجوی رشته دکتری زبان‌شناسی همگانی، دانشکده زبان و ادبیات، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
2 - دانشیار سازمان مطالعه و تدوین کتب علوم انسانی دانشگاهها، تهران، ایران *. نویسنده‌ی مسئول مقاله و عهده دار مکاتبات [e-mail]
3 - دانشیار زبان شناسی پژوهشگاه علوم انسانی و مطالعات فرهنگی، تهران، ایران

Received: 2019-01-22 Accepted : 2019-01-22 Published : 2018-11-22

Keywords: Luxury goods, Social-Cultural Semiotics, The origin of cultural sign and The experiment of cultural sign,

Abstract :

In the turbulent world of commodity market accompanied by a huge supply of diverse products, the audience's look is tied up with the brand name, at first. It seems that any name that can attract the mind of the audience with greater power is the winner of this field and ultimately can be selected. In the meantime, it seems, luxury goods, with a different focus on this distinctive feature, have been able to enjoy the benefits of brand names more than others. The purpose of the present study is semiotic review of the 40 best-brand names