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  • List of Articles


      • Open Access Article

        1 - «Semiotics of brand name of goods and correlation to connect with and accept by people in Iran market, Case study: brand name of luxury goods »
        Afsaneh Arjmandiyan Zahra Aboulhasani cheshmeh Azita Afrashti
        In the turbulent world of commodity market accompanied by a huge supply of diverse products, the audience's look is tied up with the brand name, at first. It seems that any name that can attract the mind of the audience with greater power is the winner of this field and More
        In the turbulent world of commodity market accompanied by a huge supply of diverse products, the audience's look is tied up with the brand name, at first. It seems that any name that can attract the mind of the audience with greater power is the winner of this field and ultimately can be selected. In the meantime, it seems, luxury goods, with a different focus on this distinctive feature, have been able to enjoy the benefits of brand names more than others. The purpose of the present study is semiotic review of the 40 best-brand names Manuscript profile
      • Open Access Article

        2 - The Effect of Philosophy Education on Social Skills in secondary school students
        Parinaz Banici Hasan Shams sfandiyari Souzan Amami pour
        Abstract The purpose of this study was to determine the effect of teaching philosophy on social skills in high school students. The present study was applied in terms of purpose and in terms of data collection method, it was a semi-experimental, pre-test and post-test w More
        Abstract The purpose of this study was to determine the effect of teaching philosophy on social skills in high school students. The present study was applied in terms of purpose and in terms of data collection method, it was a semi-experimental, pre-test and post-test with control group. The statistical population consisted of all students of the first grade secondary school in District 3 of Tehran during the first semester of the academic year (2017-18) (N=6500). The sample size was 30 people. A cluster sampling method was used for sampling. The data collection instrument was Matsun Social Skills Questionnaire (1983) has 56 questions, and the dimensions of social skills, unsustainable behaviors, aggression and impulsive behaviors, superiority and high confidence Having a relationship with peers and holding a philosophy course For children, the group was tested for 13 sessions of 60 minutes based on "Lessons of Philosophy for Children" Michael Barrow. Covariance analysis was used to analyze the data. The results showed that teaching philosophy on social skills in first-grade students is influential. It improves the level of social skills with the effect size of 75. Manuscript profile
      • Open Access Article

        3 - Investigating the Impact of Poverty Culture on Social Diversions in Arak Suburbs(Case Study: Arak Garden Garden)
        Abas Khosravani Reza ali Mohseni Habib Sabourikhosroshahi
        The purpose of this research is to investigate the effect of poverty culture in the suburban neighborhoods of Arak city on the social deviance in these neighborhoods. To this end, identifying the features of the culture of poverty and their impact on the three major soc More
        The purpose of this research is to investigate the effect of poverty culture in the suburban neighborhoods of Arak city on the social deviance in these neighborhoods. To this end, identifying the features of the culture of poverty and their impact on the three major social deviations of these neighborhoods, namely drug use, theft And quarrels were investigated. Manuscript profile
      • Open Access Article

        4 - The present study was carried out as the study of social factors on the educational decline of first, second and third grade high school students in Garmsar.
        Shiva Tayebiyan Habiboulah Karimiyan
        The present study was carried out as the study of social factors on the educational decline of first, second and third grade high school students in Garmsar. The purpose of this research is to determine the role of social factors on the academic drop of female students More
        The present study was carried out as the study of social factors on the educational decline of first, second and third grade high school students in Garmsar. The purpose of this research is to determine the role of social factors on the academic drop of female students in the first, second and third grades of high school in Garmsar, conducted by field research. The statistical population of this study is 768 female students of first, second and third grade high school students of mathematics, experimental, human and technical sciences who have been studying in the schools of Garmsar in the academic year of 1396-1393. The sample size of this study was determined by using the codlar formula among the statistical population of 256 people. The hypotheses were evaluated through Kramerzian test and multivariate regression, and the result was as follows. To measure the severity of the relationship between the two variables of trained and qualified educational personnel, and the academic failure of students, the Kramerzoo coefficient was used which the coefficient of 0.77 and the significance level of 0.01 were indicative of a positive and strong correlation between the two variables of academic failure Students and trained and trained human resources. Also, the significance level of 0.01, between the two variables of academic failure and the social status of the students, indicates that there is a positive and strong correlation. Considering the value of F = 0.86, with a significant level of 0.30, the rejection of the zero hypothesis means that there is a significant relationship between the two variables of social factors and academic failure. On the other hand, Kramerzoo coefficient was used to measure the severity of the relationship between the two variables of family cohesion and academic failure. The value of this coefficient is 0.66 and the significance level of 0.05 indicates that there is a positive and strong correlation between the two variables of family cohesion and There is a student drop in school. Manuscript profile
      • Open Access Article

        5 - The effect of organizational health on organizational citizenship behavior(Case Study: Human Resources Directorate of Tehran Municipality)
        Kaveh TeymourNejhad Ali Alinejhad
        The main objective of the research is to investigate the effect of organizational health on the citizenship behavior of the employees of Tehran Municipality's Human Resources Management Office. The main objective of this study is to investigate the relationship between More
        The main objective of the research is to investigate the effect of organizational health on the citizenship behavior of the employees of Tehran Municipality's Human Resources Management Office. The main objective of this study is to investigate the relationship between factors such as institutional unity, manager's level of influence, level of consideration, scientific emphasis and resource support with employees' behavior. The survey method and the research community consisted of all employees of the Tehran Municipality's Human Resources Directorate, and 113 of them were selected using the Cochran formula. The stratified random sampling method and the data gathering tool were Hui and Feldman organizational health standard questionnaire and data analysis was done using descriptive statistics method and after normalizing data, multivariate regression test. Manuscript profile
      • Open Access Article

        6 - The relationship between entrepreneurship education and social capital of women headed by the welfare state of alborz province In 1396
        Farideh Talebi Masoumeh Reshad
        The purpose of this study was to investigate the relationship between entrepreneurship education and social capital of female headed households under the well-being of Alborz province. The method of this research has been quasi-experimental. The statistical society in t More
        The purpose of this study was to investigate the relationship between entrepreneurship education and social capital of female headed households under the well-being of Alborz province. The method of this research has been quasi-experimental. The statistical society in this research was selected from 1257 cases of rehabilitation of women headed by households under the welfare of Alborz province in 1395. 120 samples were selected randomly from the social capital of Nahapit and Goshall and entrepreneurship questionnaires from a t-test on spss software on subjects.Sub-goals based on       -The recognition of the relationship between entrepreneurial education and the subsequent structural capital of social capital (expansion of the social network, increasing social relations). -The recognition of the relationship between post-graduate entrepreneurial education and social capital (increased cooperation, promotion of values). -The recognition of the relationship between entrepreneurship education and the social dimension of social capital (increasing mutual understanding, increasing trust, increasingcommitment).  The results of this study, with regard to the level of significance achieved, can be said that entrepreneurship education has a significant effect on social capital among female headed households under well-being. According to the significance level achieved, which is 0.024 and less than 0.05 , Therefore, it can be said that entrepreneurship education has a significant effect on social capital among female headed households covered by well-being. The comparison of the average social capital before and after the training shows that the holding of these courses has increased the social capital of these people. Also, entrepreneurship education has a significant effect on the social dimension (structural, cognitive, and communicative) of women under the supervision of well-being households. The comparison of the mean (structural, cognitive, and communicational) dimension of social capital before and after the course shows that the subsequent courses (structural, cognitive, and communicative) have increased the social capital of these individuals Manuscript profile
      • Open Access Article

        7 - A Study on the Relationship between Academic failure and Its Effective Social Factors (A case study: among Students in Mazandaran High-schools )
        Mehrdad Salehi Manouchehr Pahlavan Ali asghar Shojaii
        Abstract :  The present paper studies the relationship between academic failure and Its effective  social factors  among Mazandaran  high–school-students.    Some approaches like , structuralism ,functionalism , interactionism and con More
        Abstract :  The present paper studies the relationship between academic failure and Its effective  social factors  among Mazandaran  high–school-students.    Some approaches like , structuralism ,functionalism , interactionism and conflict theories were used here .  through out of research literature four hypotheses were analyzed in the  research. the methods  applied here , were descriptive – survey method.    According to  Cochran Alpha (170) students were chosen as sample population in Mazandaran in 2018. The data were gathered through researcher – made questionnaire. Some statistical formulas and SPSS soft ware were used here.    The findings show that  there  is  significant relationship between socio–economic status , social capital , control on education function and educational possibilities with academic failure. Regression and path analyzes show that socio–economic status (%29) , social capital (%28) , control on educational function(%27) and educational possibilities (%11) have the most standard regression effect on the dependent variable accordingly. Manuscript profile
      • Open Access Article

        8 - The impact of cultural and social factors on the unplanned behavior of academic libraries users
        Hadi Harati Fatemeh Noushinfard Alireza Sfandiyari Fahimeh Baboulhavaej Najla Hariri
        The present study was performed to measure the impact of cultural and social factors on the unplanned behavior of academic libraries users. The study is done by survey-analytical method. The data collection tool was a researcher-made questionnaire. The research populati More
        The present study was performed to measure the impact of cultural and social factors on the unplanned behavior of academic libraries users. The study is done by survey-analytical method. The data collection tool was a researcher-made questionnaire. The research population included the students of the central libraries of Ferdowsi University of Mashhad, Shahid Chamran of Ahvaz, Tehran, Tabriz and Shiraz. After determining the validity and reliability of the questionnaire, a total of 700 questionnaires were distributed and 654 questionnaires were analyzed by using stratified sampling method proportional to the size of population. The path analysis and LISREL software were used to analyze the data. The results indicated that thecultural factors with impact factor 0.49 and social factors with impact factor 0.86 affect the unplanned behavior of users to use the resources and services of academic libraries through the Their individual characteristics. As well as individual characteristics with impact factor 0.94  affect the unplanned behavior of users to use the resources and services of academic libraries. Therefore, considering the path coefficients obtained, the effect of social factors on the incidence of unplanned behaviors in the use of academic library resources and services was higher than cultural factors. The academic libraries must, in order to optimize use of their resources and services pay special attention to be effective cultural and social factors and individual characteristics on the unplanned behavior of users. The result of this attentionwill be the further use of library resources, attracting audience and increased awareness and information of the users. Manuscript profile