Excessive emphasis on beauty has caused the growing number of applicants for cosmetic surgery in different countries. These surgeries are mostly done to eliminate people's dissatisfaction with their appearance and in some cases to increase self-esteem. The purpose of this research was to investigate the level of self-esteem, satisfaction and attitude towards the durability of drug effects in people applying for Botox in selected clinics in Tehran. For this purpose, during a cross-sectional descriptive research, 240 Botox applicants were selected by convenience sampling method and evaluated in terms of self-esteem, satisfaction and attitude towards the durability of the drug. The results of regression analysis showed that self-esteem, satisfaction and attitude towards the durability of drug effects do not show a significant relationship between men and women. The results show a significant relationship between self-esteem and satisfaction with botox injection and attitude towards the durability of the drug effect and satisfaction. The results show that the higher the attitude towards the durability of the drug effect, the higher the satisfaction, and the higher the satisfaction, the higher the self-esteem of the people. This research supports the relationship between self-esteem and demand and medical treatment for beauty.
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