Author Index

A

Abdi.Homira The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
Abdolvand.Mehri The influence of personal values on customer loyalty in agricultural bank of Tehran [ Vol.14, Issue 2 - Summer Year 1398]
Abdolvand.Mehri Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method [ Vol.14, Issue 4 - Winter Year 1398]
Anusheh.Mazdak Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
Ashtiani.neda The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran [ Vol.14, Issue 1 - Spring Year 1398]
assadzade.vahide Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
Atf.zahra The influence of personal values on customer loyalty in agricultural bank of Tehran [ Vol.14, Issue 2 - Summer Year 1398]

B

badpa.mehdi Comparative Study of Factors Affecting on Customer Satisfaction in Public and private banks (Case Study: Meli and Eghtesad Novin Banks) [ Vol.14, Issue 2 - Summer Year 1398]
BostanAhmadi.Vahid Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]
budaghi khaje nobar.hossein The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry [ Vol.14, Issue 2 - Summer Year 1398]

E

Ebrahimzadeh Dastjerdi.Reza The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
Ebrahimzadeh Dastjerdi.Reza The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]

F

Fahiminejad.Ali Developing an Inter-agency Factor Model Effective on Attracting Sponsors in Championship Sports [ Vol.14, Issue 2 - Summer Year 1398]
Faridchehr.Elham Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
fatholahi.soraya Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
Fendereski.Faezeh Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship [ Vol.14, Issue 3 - Autumn Year 1398]
forogh nematollahi.behnaz The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments [ Vol.14, Issue 4 - Winter Year 1398]

G

gandomi.mina Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]
geranmayeh.marziyeh Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran [ Vol.14, Issue 3 - Autumn Year 1398]
Geranmayeh.Marziyeh Evaluation and study of effective factors in absorbing the sources by marketing mix in Bank Saderat Iran [ Vol.14, Issue 3 - Autumn Year 1398]
ghareb navaz.nader Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
ghasemi nameghi.mohammad The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) [ Vol.14, Issue 3 - Autumn Year 1398]
Gheadamini Harouni.Abbas The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
Gheadamini Harouni.Abbas The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
Ghorbi.-Sayede Somayeh The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad) [ Vol.14, Issue 3 - Autumn Year 1398]

H

Haji Ali Akbari.Firozeh The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry [ Vol.14, Issue 1 - Spring Year 1398]

J

Jafari.Masoumeh The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]

K

keymasi.masoud Semiotics of verbal rhetoric in print advertising - Case study [ Vol.14, Issue 4 - Winter Year 1398]
Khademi.Tayebeh The study of effective factors on customer relationship quality in creating brand value and intention to online purchase (A study of eshop customers in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
Khodadi.Nahal The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]
Khodayari.Farank Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]
khosravi.kianoosh The effect of personality factors and environmental facilitators on entrepreneurial motivation [ Vol.14, Issue 1 - Spring Year 1398]
khosravi.kianoosh The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture [ Vol.14, Issue 4 - Winter Year 1398]
Khounsiavash.Mohsen Investigation of the effect of customer Orientation on the export performance of companies exporting home appliances: Betting on Trust, Communication and Behavioral Commitment by Bayesian Method [ Vol.14, Issue 4 - Winter Year 1398]

M

Majididizaj.Hassan The effect of personality factors and environmental facilitators on entrepreneurial motivation [ Vol.14, Issue 1 - Spring Year 1398]
Majididizaj.Hassan The effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture [ Vol.14, Issue 4 - Winter Year 1398]
mirabi.vahed reza Design evaluating model of Nostalgic behavior on Hofsted Index, social factors and brand heritage & attitudes (case study: Nostalgic shopping center in Tehran) [ Vol.14, Issue 3 - Autumn Year 1398]
mohamdrezaei.meysam The Impact of Entrepreneurial Marketing on Customer Value with the Role of Market Mediating Orientation both in Small and Medium Size Departments [ Vol.14, Issue 4 - Winter Year 1398]
moosavi.narges The Effect of Components of Social Media Marketing Activities through Brand Value on Customer Responsibility in the Tourism Industry [ Vol.14, Issue 1 - Spring Year 1398]
Moshkelgosha.Elham The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products [ Vol.14, Issue 4 - Winter Year 1398]
moteram.rahim The effect of social media adoption on importing clothes firms’ performance (Case Study: Instagram) [ Vol.14, Issue 1 - Spring Year 1398]

N

Nayebzadeh.Shahnaz Investigating the Impact of Ethical Ideologies on Consumer’s Evaluation of Product and Company with regard to Moderating Role of Corporate Social Responsibility [ Vol.14, Issue 1 - Spring Year 1398]
Nazari.Rasool The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products [ Vol.14, Issue 4 - Winter Year 1398]
Nikoabadi,.Hamied Reza The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products [ Vol.14, Issue 4 - Winter Year 1398]
Nouri.Allah Verdi Investigating the Impact of Market Orientation on Innovation Strategies [ Vol.14, Issue 2 - Summer Year 1398]

O

Ojaghi.Mohammad Amin Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship [ Vol.14, Issue 3 - Autumn Year 1398]

R

Roumiyani.morad Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]
Rouniyani.Saeed Designing a Special Value Brand Model for Peykan Volleyball Team in Tehran [ Vol.14, Issue 2 - Summer Year 1398]

S

sadeghi,.mehrdad The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
sadeghi,.mehrdad The effect of Outdoor Advertising with the mediating role of Brand Equity on brand image from the viewpoints of Isfahan Sporting Goods customers (Case study: Darafsh sportswear brand) [ Vol.14, Issue 3 - Autumn Year 1398]
Sadeghi.Mehrdad The effect of bank and customer relationship value on customer citizenship behavior based on quality and power of impermanent relationship variables (Case study: Saderat Bank of Isfahan) [ Vol.14, Issue 1 - Spring Year 1398]
seyedin.bahram The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry [ Vol.14, Issue 2 - Summer Year 1398]

T

Taghipourian.Mohammad Javad The Role of Brand Emotional Attachment on Behavioral Responses of Luxury Car Buyers in Tehran [ Vol.14, Issue 1 - Spring Year 1398]
Taghizadeh.Arezou The Impact of Open Innovation on Success of New Product Development in Food Industry (Case Study: Golestan Company) [ Vol.14, Issue 4 - Winter Year 1398]
Taherikia.Fariz The influence of personal values on customer loyalty in agricultural bank of Tehran [ Vol.14, Issue 2 - Summer Year 1398]

Z

Zanganeh.Mehdi Analysis the Factors Affecting the Performance of Manufacturing Companies in Industrial City of Gorgan from the Perspective of Marketing Management and Entrepreneurship [ Vol.14, Issue 3 - Autumn Year 1398]