The main aim of the present study was to investigate the factors influencing the behavior of chemical fertilizer consumption among corn farmers in Daroodfaraman district of Kermanshah city. For this purpose, a quantitative paradigm was used. The statistical population i More
The main aim of the present study was to investigate the factors influencing the behavior of chemical fertilizer consumption among corn farmers in Daroodfaraman district of Kermanshah city. For this purpose, a quantitative paradigm was used. The statistical population in this research included all the corn farmers of Duroodfaraman village of Kermanshah city who had cultivated corn last year (N=80). Using random sampling method and Karjesi and Morgan table, 80 of them were selected to conduct the research. The main tool of data collection in this research was a standard questionnaire whose validity was examined and verified using content and construct validity and its reliability using composite reliability and Cronbach's alpha coefficient. SPSS version 25 and SmartPLS version 3 software were used for data analysis in two sections of descriptive and inferential statistics. The findings of the study showed that the intention to use chemical fertilizer has a positive and significant effect at the level of 1% on the chemical fertilizer consumption behavior of the corn farmers of Darud Faraman district, and this variable is able to explain 22% of the variance of the chemical fertilizer consumption behavior of the studied farmers. Also, the results of the study showed that the variables of moral norms, attitude towards chemical fertilizer consumption and mental norms by explaining 73% of the changes in the variable of intention to use chemical fertilizer of the corn farmers of Darudfaraman district indirectly have a positive and significant effect on the behavior of chemical fertilizer consumption.
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