List of Articles
-
Open Access Article
1 - Identifying and prioritizing factors affecting the use of digital promotion tools by farmers (a case study of Kohgilouye province and Boyer Ahmed)
mohsen mousaei Akbar ZakinegadThe purpose of this research was to identify and prioritize factors affecting the use of digital promotion tools by farmers. The research in terms of division based on the purpose is considred as a developmental research; In terms of classification based on the method o MoreThe purpose of this research was to identify and prioritize factors affecting the use of digital promotion tools by farmers. The research in terms of division based on the purpose is considred as a developmental research; In terms of classification based on the method of data collection can be categorized as a descriptive-survey research; And in terms of the type of data, it is a mixed qualitative and quantitative research.The statistical population of the research consists of professors, agricultural experts and leading farmers who have enough experience in the field of digital agriculture. The analysis method in the qualitative part is the Delphi method and in the quantitative part the analytic hierarchy prosses (AHP) is used to rank the known factors. The results in the qualitative part led to the identification of 6 main factors (economic, individual, educational-extensional, policy making, technical and motivational factors). The ranking results showed that individual factors with weight (0.267) in the first place, educational-promotional factors with weight (0.256) in second place, technical and technological factors with weight (0.187) in third place, motivational factor with weight (0.131) In the fourth place, policy making weight (0.093) is in the fifth place and economic factors with weight (0.065) is in the sixth place. Manuscript profile -
Open Access Article
2 - Investigating of rate participation of users in the management of irrigation and drainage networks from a socio-economic point of view in the irrigation and drainage network of Alborz
Maedeh Fattahi kati-lateh Ali Shahnazari Mohammadali Gholami SefidkohiIrrigation and drainage networks contribute to the balance between water resources management and sustainable agricultural development and have valuable effects on the economy and society. Participation of farmers in irrigation and drainage networks increases water prod MoreIrrigation and drainage networks contribute to the balance between water resources management and sustainable agricultural development and have valuable effects on the economy and society. Participation of farmers in irrigation and drainage networks increases water productivity and improves agricultural sustainability. Therefore, the participation of users in irrigation network plans is essential as a new approach in water management. In this regard, a research was conducted with the aim of investigating social and economic characteristics and their impact on the participation and success of irrigation and drainage networks, focusing on the Alborz Dam network. The statistical population of this study included 72 farmers who participated in the irrigation and drainage network of Alborz Dam. The results showed that, in terms of social security, the implementation of irrigation network projects has reduced disputes and anomalies among the villagers. In terms of social literacy, farmers have considered the implementation of irrigation network projects to increase awareness in the field of strengthening local institutions. In terms of social participation, the implementation of irrigation network projects has not led to the participation of villagers in other village affairs. In general, the implementation of network projects has led to an increase in the price of agricultural land and the growth and revival of agricultural land. Manuscript profile -
Open Access Article
3 - Investigating the Effect of Altruistic and Egoistic Values on the Attitudes and Intentions of Farmers in Kermanshah Province to Adapt to Water Scarcity
Yousof Azadi jafar yaghoubi Haydar Gholizadeh Saeed Gholamrezai Fatemeh Rahimi-FeyzabadThe present study was conducted with the aim of investigating the effect of altruistic and Egoistic values on the attitude and intention of farmers in Kermanshah province to adapt to water shortage. In order to select farmers, a multi-stage cluster sampling method was u MoreThe present study was conducted with the aim of investigating the effect of altruistic and Egoistic values on the attitude and intention of farmers in Kermanshah province to adapt to water shortage. In order to select farmers, a multi-stage cluster sampling method was used (n=380). The data was collected from the wheat farmers of Kermanshah province through a researcher-made questionnaire. The reliability and validity of the questionnaire was tested and confirmed. The conceptual model was analyzed using partial least squares structural equation modeling (PLS-SEM). The results showed that the variable of altruistic values had a positive and significant effect on the variables of attitude and intention to adapt, and the variable of egoistic values had a negative and significant effect on the variables of attitude and intention to adapt. Also, the attitude variable towards adapting to water scarcity had a positive and significant effect on the intention to adapt. In the present study, 39% of the variance of the attitude variable and 50.1% of the variance of the intention to adapt to water scarcity were explained. Manuscript profile -
Open Access Article
4 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
Mehrdad NiknamiThis study aimed to determine the criteria, sub-criteria, and priorities of brand equity (BE) in the agricultural extension and education (AEAE) field at Islamic Azad University. Prioritization and weighting of the BE alternatives of the AEAE field were performed by the MoreThis study aimed to determine the criteria, sub-criteria, and priorities of brand equity (BE) in the agricultural extension and education (AEAE) field at Islamic Azad University. Prioritization and weighting of the BE alternatives of the AEAE field were performed by the use of the Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) approaches. Given the fact that we targeted customer-based brand equity (CBBE), 28 Ph.D. students with higher knowledge and understanding in the field of AEAE were selected from the Islamic Azad University of Iran using purposive sampling. A questionnaire based on the 1-9 Saati scale was considered our main research tool. The outputs of the sub-criteria priorities based on the weights derived from the Expert Choice and Super Decision software were used to compare the results obtained from the AHP and ANP approaches for the BE in the AEAE field. The results of this study can be utilized by managers and marketers of higher education in the field of agriculture and specifically in (AEAE). Manuscript profile