The purpose of this paper was to explore the main barriers and difficulties of developing Canola plantation in the Orzuiyeh County. This is an applied research with a survey that was planned to explore issues associated with Canola production adoption. The statistical population of the study was farmers in the central district of the Orzuiyeh County. In order to determine the sample size of the study, the Bartlett and colleagues sample size table with 5% error rate was used. Accordingly, 122 farmers were selected. The data were acquired by questionnaire. A panel of experts reviewed and confirmed the face validity of the instrument. The reliability of the questionnaire was also confirmed by conducting and calculating the KMO coefficient. The KMO coefficient value is greater than 0.54 and the Bartlett test value is statistically reliable. The research findings showed that the barriers to develop Canola plantation can be categorized into the following major factors: financial, production process, intrapersonal, and information- communication. In addition, based on the rankings, financial barriers with a mean of 3.80 and a standard deviation of 0.359 are in the first place. Furthermore, the cluster analysis tool which aims at sorting different objects into groups in a way that the degree of association between two objects is maximal if they belong to the same group and minimal otherwise. The results of cluster analysis indicated that the farmers of the studied area can be categories in three groups: Pragmatic, communicative, technologically oriented.
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