The purpose of this study was to examine the factors affecting the acceptance of biological control of of Mediterranean fly pest by citrus farmers in Sari city. This research is a survey type used a researcher-made questionnaire to collect the data. based on the Davis T More
The purpose of this study was to examine the factors affecting the acceptance of biological control of of Mediterranean fly pest by citrus farmers in Sari city. This research is a survey type used a researcher-made questionnaire to collect the data. based on the Davis Technology Acceptance Model (1989). The statistical population of this study consisted of all citrus farmers in Sari city amounting to 30614 people. Using Cochran's formula and stratified sampling with proportional allocation, 220 people were selected as samples. Data analysis was performed using Amos22 and SPSS23 software and structural equation modeling. The findings indicate that external factors had a positive and significant effect on «the perceived usefulness of biological methods against Mediterranean flies». Also, the finding of research showed that there is a positive and significant relationship between «Perceived usefulness» and «ease of use of biological methods against Mediterranean flies» with «attitudes towards the use», «ease of use» with «the perceived usefulness of biological method», «Perceived perception and attitude» with «decision to use the biological method» and «use of biological methods against the Mediterranean fly».
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