Background: Today, the necessity of creativity and innovation in organizations and businesses, to increase competition and improve working conditions is undeniable. Purpose: The purpose of the present paper is to determine the relationship between creativity, inn
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Background: Today, the necessity of creativity and innovation in organizations and businesses, to increase competition and improve working conditions is undeniable. Purpose: The purpose of the present paper is to determine the relationship between creativity, innovation with job satisfaction of handicrafts employees in Shiraz. Method: According to Morgan's table, based on sampling method, from among 110 people 89 people were selected as the statistical sample. Three questionnaires were used for gathering information. These were Rand Sip Creativity Questionnaire, Martin Patchen Innovation Questionnaire, and Minnesota Job Satisfaction Questionnaire. Pearson correlation coefficient, regression analysis, and T-tests were used to analyze these data. Result (s): The results show that there is a meaningful relationship among creativity, innovation and job satisfaction. The higher the creativity and innovation rates, the higher were the job satisfaction. Of course, correlation coefficient of innovation and job satisfaction is, by far, much higher than the correlation coefficient of creativity and job satisfaction. Innovation and creativity are the predictors of job satisfaction. This is probably because of especial effect of innovation in increasing sales, and Conclusion: As a result, creation desired work conditions particularly in handicrafts.
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