Background: creativity and innovation is a general and thorough concept whose increase as an integral element in the promotion of state of living , welfare and peace comfort of humans has been taken into account by economic experts and statesmen. Creativity More
Background: creativity and innovation is a general and thorough concept whose increase as an integral element in the promotion of state of living , welfare and peace comfort of humans has been taken into account by economic experts and statesmen. Creativity is the core of survival in each organization .Over the past ages many organizations have disappeared due to the lack of creativity , even if they had periodic success in an operation or in a phase eventually they were subject to closure or change of system . Purpose: This study aims to examine effective factors in the development of creativity and innovation in IRIB organization . Method : In order to evaluate research hypotheses surveys and questionnaires applied to collect data .The participants in this study included experts and executives working in IRIB and amounted to 257 people . Findings : There is a meaningful link between management and development of creativity and innovation in IRIB. 72% of the participants considered management as an effective factor in development of creativity and innovation in IRIB . Additionally , there is a meaningful link between organizational structure and the development of creativity . 74% of the participants were acknowledged the effective role of organizational structure in the development of creativity and innovation in IRIB . There is also a meaningful relationship between rewarding and the development of creativity and innovation .67% of the people who took part in the surveys assessed the link between rewarding and development of creativity and innovation influential .There is also a meaningful relationship between creating opportunities for cooperation among staff and the development of creativity and innovation in IRIB organization.61% of the participants considered this relationship outstanding. Conclusion : The results of the analysis of Pearson correlation test indicates that such factors as management , organizational structure , rewarding and opportunities for cooperation among staff are influential on the promotion of creativity and innovation in IRIB organization.
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