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List of Articles
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Open Access Article
1 - investigate the effect of cultural factors on building trust in e-commerce in knowledge-based SMEs
Seyed Rasoul Hoseini Ammar Moghaddas Shargh Mahdi Ghaforifard Ehsan Mohammadi BajgiranThe purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-s MoreThe purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-survey method. The statistical population of this study is all managers and employees of knowledge-based companies located in Tehran Science and Technology Park. The statistical population of this study includes about 700 people. In this study, 248 employees and managers participated in this study using non-randomly available methods as a statistical sample. In this study, Structural Equation Modeling was used to analyze and test the hypotheses. The results showed that collectivism, avoidance of uncertainty and long-term approach do not have a significant effect on trust in business in small and medium-sized knowledge-based companies. The power gap has a negative effect on e-commerce trust in small and medium-sized knowledge-based companies, and masculinity has a positive effect on e-commerce trust in these companies. It was also found that trust in e-commerce has a positive effect on empowerment, cohesion and benevolence in small and medium-sized knowledge-based companies. Therefore, in order to achieve e-trust, it is recommended that the top level managers of these institutions make decisions in consultation with downstream people and regularly seek the opinion of downstream people in their decisions and have constructive interactions with them. Manuscript profile -
Open Access Article
2 - Investigating the impact of entrepreneurial marketing on innovation capability and economic performance in the hotel industry of Qom
Peyman Ghafari Ashtiani Maryam Ghiasabadi FarahaniPurpose: The purpose of this research was to investigate the entrepreneurial marketing model on innovation capability and economic performance in the hotel industry.Method: This research is descriptive-survey in terms of method and practical in terms of purpose. The sta MorePurpose: The purpose of this research was to investigate the entrepreneurial marketing model on innovation capability and economic performance in the hotel industry.Method: This research is descriptive-survey in terms of method and practical in terms of purpose. The statistical population of this research consisted of 302 managers and experts in the hotel industry of Qom city. Using stratified random sampling method, 170 people were selected as a statistical sample based on Karjesi and Morgan's sampling table. The research data collection tool was a standard questionnaire. In order to test hypotheses and evaluate research models, SPS and Lisrel software were used. Findings: The findings showed that networking does not have a significant effect on innovation ability and economic performance; Also, activation variables, opportunity focus, value creation have a positive and significant impact on innovation capability; Activation variables, opportunity focus, value creation have a positive and significant effect on economic performance, and finally innovation ability has a positive and significant effect on economic performance. Entrepreneurial marketing can be considered as one of the strategies for growth and development in economic performance in the hotel industry. Conclusion: Therefore, special attention should be paid to entrepreneurs in the hotel industry, and by strengthening marketing in entrepreneurship and creating a suitable platform for its development, it will provide the economic progress of the hotel industry in Qom city and then in the country. Manuscript profile -
Open Access Article
3 - Investigating the effects of corporate social responsibility on company reputation and brand equity with the mediating role of brand trust
Abbas Ghaedamini Harouni Mehrdad Sadeghi Samaneh kaldani Ghulam Reza Maleki FarsaniThe purpose of this research is to determine the effects of corporate social responsibility on the company's reputation and brand equity with the mediating role of trust in the brand. The statistical population of this research was made up of all the customers in the br MoreThe purpose of this research is to determine the effects of corporate social responsibility on the company's reputation and brand equity with the mediating role of trust in the brand. The statistical population of this research was made up of all the customers in the branches of Saderat Bank in the number of 4662118, and 645 people were selected as a sample through the Cochran sampling formula through the purposeful sampling method dependent on the criteria. colleagues (2019) and the standard questionnaire of Suki and Suki's company reputation (2019) and the standard questionnaire of Sifsi et al.'s brand equity (2016) and the standard questionnaire of brand trust Tzemplikos and Gounaris (2017) that the validity of the questionnaires were based on validity The content was analyzed using the opinions of experts, the form based on the views of a number of the statistical community and the structure were examined with the factor analysis method, and on the other hand, the reliability of the questionnaires was 0.77, 0.77, 0.75 and Cronbach's alpha method respectively. 0.75 was estimated. Data analysis was done at two descriptive and inferential levels including structural equation modeling. The results of the research showed that corporate social responsibility through trust in the brand has a positive and significant effect on the reputation of the company, the coefficient of this effect is 0.735, and corporate social responsibility through trust in the brand has a positive and significant effect on the brand equity, the coefficient of which is 0.735. Manuscript profile -
Open Access Article
4 - Barriers to developing entrepreneurial skills in nursing and midwifery students: a descriptive study
Leili Borimnejad Marjan Mardani-Hamooleh Alice KhachianEntrepreneurship in nursing has huge and promising opportunities for a nurse. This includes palliative care/home care, nursing consultation, caregiver training, etc. However, the development of entrepreneurship in nursing still faces several obstacles. The purpose of th MoreEntrepreneurship in nursing has huge and promising opportunities for a nurse. This includes palliative care/home care, nursing consultation, caregiver training, etc. However, the development of entrepreneurship in nursing still faces several obstacles. The purpose of this study was to determine the barriers to entrepreneurship in nursing from the point of view of nursing students.Methods: The present study was a descriptive and cross-sectional study. All nursing and midwifery students studying in the academic year of 1401-1400 in this school were enrolled in the study at all levels through invitation. All numbers were considered for the study. In order to collect data, a researcher-made questionnaire was used based on a literature review. To determine the reliability, Coudre-Richardson's coefficient was confirmed to be 0.74. The collected data were analyzed using descriptive and inferential statistics under SPSS version 16 software and AHP online software.Results: Out of 162 people to whom the questionnaire was sent, 65 answered it (62% response rate). The three main barriers to entrepreneurship from the student's point of view were lack of business knowledge, influence and power of doctors, and lack of initial capital. Sufficient time was the last priority.Discussion and conclusionConsidering that the most important obstacle is lack of business knowledge. It seems that the necessary training in this field is not effective enough, so it is suggested. Mentoring and entrepreneurship training courses should be held and their effectiveness evaluated. Manuscript profile -
Open Access Article
5 - In-Store Marketing: Framework, Tools, and Applications
Milad Bakhshi abas asadi kambiz heidarzadehBackground: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in re MoreBackground: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in recent years, refers to the use of various in-store tools. The purpose of this research is to provide a framework for the various in-store marketing tools and to identify the most commonly used in-store marketing tools.Objective: Considering the scope of in-store marketing, the purpose of this study is to identify the range of in-store marketing, draw a comprehensive framework and identify the most widely used in-store marketing tools.Methods: scientific databases were searched for keywords related to in-store marketing. The identified articles were reviewed in 2 stages and finally, 95 articles were used for the final research. The current research is a domain-oriented review.Findings: First, the concepts related to in-store marketing, which include promotion, merchandising, visual merchandising, displays, atmospherics, and signage, were defined and the research areas in these cases were examined. Then, the similarities and overlaps between these concepts and in-store marketing were highlighted, and finally, the most commonly used in-store tools were presented.Conclusion: in-store marketing is a broad concept that encompasses various tools, and understanding its different dimensions is very important for researchers and retailers. Manuscript profile -
Open Access Article
6 - Ranking the Components of Intrapreneurship in the Drilling Industry using the ANP Method
Siross Tahmasebi zadeh Afasneh Zamanimoghadam Manijeh HaghighinasabPaying attention to the cultural, economic and social effects of entrepreneurship will determine the role of academics and innovators in the development of society, and entrepreneurship experts will respond to the various needs of society. This research was conducted wi MorePaying attention to the cultural, economic and social effects of entrepreneurship will determine the role of academics and innovators in the development of society, and entrepreneurship experts will respond to the various needs of society. This research was conducted with the aim of identifying and ranking the dimensions and components of intrapreneurship in the oil and gas drilling industry, the study of North Drilling Company. The current research was conducted by a mixed research method (qualitative and quantitative). To collect data in the qualitative section, 12 university experts in the field of entrepreneurship were interviewed. In the qualitative part, the dimensions and components of intrapreneurship in the industry were identified through interviews and content analysis methods, and then in the quantitative part, the necessary data were collected by ANP paired comparison questionnaires. In this section, standard ANP questionnaires were given to 14 knowledgeable people (experts) of the company, including senior and middle managers of North Drilling Company, and the necessary data for this section were collected. Based on the results of the qualitative section, 5 dimensions, 14 main components and 119 sub-components were identified for intrapreneurship in the industry. The results of ANP also showed that the management dimension is the most important among other dimensions of intrapreneurship. Also, in the internal relations of the sub-criteria, technology in production, human resources management and internal and external policies have the first to third ranks respectively. Manuscript profile
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