Role of Media and Globalization in Shaping new Cultures and Identities: Cultural Study of White Noise, Mao II and Falling Man through William’s and Gramsci's Theories

Subject Areas : All areas of language and translation

Behnaz Abedi ¹ , Hoajtollah Borzabadi Farahani ² , Fatemeh Azizmohammadi ³

1 - Department of English Literature. Arak Branch, Islamic Azad University, Arak, Iran
2 - Assistant Professor. department of English language Arak Branch, Islamic Azad University, Arak Iran
3 - Departmant of English, Arak Branch, Islamic Azad University, Arak, Iran

Received: 2023-11-14 Accepted : 2024-02-23 Published : 2024-04-25

Keywords: Role of Media and Globalization, Shaping new Cultures and Identities, Cultural Study, Don DeLillo&#039, s Selected Novels, White Noise, Mao II and Falling Man,

Abstract :

Cultural Materialism is ‎fundamentally influential as a progression of methods of dissecting the material presence of ‎ideology, focused on the investigation of literary writings. What cultural materialists are ‎astute to show is that culture is a field of much philosophical challenge and logical inconsistency, ‎and that no cultural piece of work or practice is outside this political circle realism is relate. ‎ The majority of this study focuses on libraries. As a result, a primary reading of Gramsci's ‎theories and the novels' text is crucial. The reader experiences the transfer of power from various ‎groups throughout the stories, including patients, victims, police officers, and criminals. In the ‎novels, the significance of hegemony and culture in the dominance of various characters is ‎examined. Therefore, as a cultural theory, materialism is related to enterprises, not to abstract qualities ‎such as honesty. Williams in Problems in Materialism and Culture suggests that “the media itself ‎is a means of production...the media is always socially and materially produced and reproduced"" Regarding the delimitations of the study, the researcher has identified the aspects that must ‎be ‎studied. They include Williams’ theory of culture, Gramsci’s hegemony and two novels by ‎‎DeLillo. Dominant, ‎‎emergent, and residual are the terms in William’s cultural study which have been mentioned in ‎‎Marxism and Literature more specifically. This is an umbrella term of his discussion on cultural ‎‎studies. It is applied in literary works by DeLillo, such as Falling Man, Cosmopolis, White Noise ‎‎and Mao II have.

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