اثر برنامه‌ریزی استراتژیک مشارکتی، انعطاف‌پذیری استراتژیک و رفتار شهروندی سازمانی تغییر محور بر اجرای استراتژی
محورهای موضوعی : پژوهش های مدیریت راهبردی
مهدی ابراهیمی نژاد
1
(دانشیار مدیریت و اقتصاد، دانشگاه شهید باهنر کرمان)
بهرام جبارزاده کرباسی
2
(دانشجوی دکتری مدیریت بازرگانی، دانشگاه علامه طباطبائی تهران)
کلید واژه: اجرای استراتژی, انعطاف‌پذیری استراتژیک, رفتار شهروندی سازمانی تغییر محور, نواحی صنعتی کرمان, برنامه ریزی استراتژیک مشارکتی,
چکیده مقاله :
با افزایش سطح تغییرات محیطی، برنامه ریزی استراتژیک و اجرای درست و دقیق آن به‌عنوان راه حلی سودمند برای حفظ موقعیت رقابتی و ادامه حیات سازمان مورد توجه محققان قرار گرفت. به اعتقاد بسیاری از صاحبنظران، برنامه ریزی و اجرای موفق، نیازمند مشارکت همه سطوح سازمان است و بدون همفکری آن‌ها رسیدن به این هدف با چالش های متعددی همراه است. از طرفی انعطاف پذیری استراتژیک و رفتار شهروندی سازمانی تغییر محور ازجمله عواملی هستند که نقش قابل توجهی بر اجرای استراتژی دارند. بر این اساس، هدف مقاله بررسی اثر برنامه ریزی استراتژیک مشارکتی، رفتار شهروندی سازمانی تغییر محور و انعطاف پذیری استراتژیک بر اجرای استراتژی در صنایع کوچک و متوسط است. نوع پژوهش پیمایشی و نمونه آماری این پژوهش 243 نفر از مدیران و کارکنان شاغل در شرکت های کوچک و متوسط مستقر در نواحی صنعتی کرمان است و برای جمع آوری داده ها از پرسشنامه استفاده شد. برای تجزیه‌وتحلیل داده ها از روش مدل سازی معادلات ساختاری و نرم افزارAMOS استفاده شد. یافته های پژوهش حاکی از آن است که برنامه ریزی استراتژیک مشارکتی اثر مثبت و معناداری بر انعطاف پذیری استراتژیک، رفتار شهروندی سازمانی تغییر محور و اجرای استراتژی دارد. نتیجه دیگر این پژوهش آن است که انعطاف پذیری استراتژیک و رفتار شهروندی سازمانی تغییر محور نیز اثر مثبتی بر اجرای موفق استراتژی دارند.
By increasing the level of environmental change, strategic planning and it’s correct and accurate implementation considered by the researchers, as a useful solution for maintaining competitive position and continuing the life of the organization. According to the belief of many experts, planning and successful implementation of strategies requires the participation of all levels of the organization so that without their cooperation achieving this goal will face with numerous challenges. On the other hand, strategic flexibility and change-oriented organizational citizenship behavior are among the factors that play a significant role in strategy implementation. Accordingly, the purpose of this paper is to examine the effect of participative strategic planning, change-oriented organizational citizenship behavior, and strategic flexibility on the implementation of strategy in the small and medium sized industries. The research is a survey and the statistic sample is 243 employees and executives working in companies based in Kerman industrial areas and questionnaire was used for data collection. For data analysis, structural equation modeling method and AMOS software were used. Findings indicate that the participative strategic planning has a significant positive impact on strategic flexibility, change-oriented organizational citizenship behavior and strategy implementation. Findings also showed that strategic flexibility and change-oriented organizational citizenship behavior can lead to successful implementation of the strategy
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