Developing a grounded-based model of environmental vitality in malls of Tehran City

Subject Areas : Space Ontology International Journal

Maryam Sanatgar Kakhaki ¹ , Manouchehr Foroutan ² , Mohammadmehdi Soroush ³ , Sara Jalalian ⁴

1 - Department of Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
2 - Department of Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
3 - Department of Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran.
4 - Department of Architecture, Hamedan Branch, Islamic Azad University, Hamedan, Iran.

Received: 2023-02-25 Accepted : 2023-07-06 Published : 2023-06-01

Keywords: Commercial complex, Grounded Theory, architecture of mall, environmental vitality, grounded-based model,

Abstract :

The consequences of unplanned expansion and the lack of specific design criteria for materialization have caused the situation of material saturation and ups and downs of life within the material, and in some cases have led to the phenomenon of the death of the material or its change of use. This research tries to identify factors that have an effective role in creating vitality in property. In order to achieve this purpose, 30 semi-structured interviews were conducted with buyers in Kuroosh, Palladium, Sana, Arg, Tiraje commercial complexes with the qualitative method and grand theory approach. the data were analyzed using open, axial and selective coding methods, and finally, the context-based model of environmental vitality in the malls of Tehran city is presented. According to the results of this research, finance is lively, which has lively patterns (variety of users and bodies, physical and visual permeability, organization (positioning and readability), standards and conditions), lively ideas (sense of belonging, meaning, security), lively activities. (participation, activities, attraction). Also, among the factors interfering with the vitality of commercial spaces are complex planning (goods, target groups, auctions, celebrations and contests, film screenings...), media and advertisements, infectious diseases, official holidays and seasonal changes, design criteria and standards and Background factors affecting the vitality of commercial spaces include the economic characteristics of shopping (macro and micro, sanctions, people's purchasing power, income, occupation, economic class, etc.), social characteristics and Shopping culture (lifestyle, consumerism and fashionism, culture of buyers and sellers, cultural class of people, quality of life, etc.) can be mentioned. Also, the abundance of codes in the maxqda software shows that the factors of accessibility and permeability, the existence of spatial diversity, especially for recreational spaces, those that attract people to stay in the malls, have the greatest impact on the vitality of the mall.

References:

Ahmadi, Masoumeh, Kazemi, Abbas, & Riazi, Seyyed Abolhasan. (2022). Consequences of building malls and shopping centers in Tehran. Sociology of Culture and Art, 4(2), 147-167. (In Persian)

Asgharzadeh, Ebrahim. (2002). We are against the sale of density, Hamshahri, attached, 13/11/1381. (In Persian)

American institute of architects(AIA). )2005.( What makes a community livable.

Azizi, Mohammad Mahdi, and Asadi, Reza. (2016). An analysis on the morphology of commercial complexes (case study: Koroosh commercial complex, district 5 of Tehran). Urban Studies, 6(24), 55-66. SID. https://sid.ir/paper/515389/fa

Bakshizadeh, Alireza, Kurdanaij, Esdaleh, & Khodadadhosseini, Seyed Hamid. (2015). Presenting a model to explain the role of success of business complexes in the country. Business Reviews, 14(76), 1-100.

Canter, David .(1977b). The facets of place. In G. T. Moore & R. W. Marans, (Eds.), Advances in invironment, Behavior, and Design,Vol. 4: Toward the Integration of Theo- ry, Methods, Research, and Utilization. New York: Plenum, pp. 109-147.

Cowen, E. L. (1994). The enhancement of psychological wellness: Challenges and ppor unities. American Journal of Community Psychology, 22,149-179.

Ghorbani, Rasul, Parvin, Nader, and Qaisarian, Jamal. (2012). Locating new urban commercial centers in urban areas using the Analytical Hierarchy Model (AHP) (case example: 3 districts of Saqqez Municipality). Geography and Planning, 17(45), 163-181. SID. https://sid.ir/paper/203825/fa

Guimarães, Pedro P. (2019). Shopping centres in decline: analysis of demalling in Lisbon, Cities, 87: 21-29

Golkar, Korosh. (2017). The concept of quality of urban life in urban design. Safeh magazine, number 44, year 16. (In Persian)

Heydarzadeh, Kambiz, & Abakari, Maryam. (2011). Investigating the impact of store diversity and internal and external environment conditions on customer satisfaction from shopping centers. Development and Transformation Management Quarterly, 4(11), 7-15.

Jahani, Mahmoud and others. Tsunami mall in the capital. interview. World of Economy newspaper, 1/8/2013. published in:▪ http://donya-e-eqtesad.com/news/836347. (In Persian)

Khostu, M., Saidi Rizvani, N. (1389). Factors affecting the vitality of the urban space. Hoyt Shahr magazine, fourth year, number 6.

Kazemi, Abbas &Amir Ebrahimi, Masrat (2021), megamalls and large commercial complexes in Tehran; A Sociological Study, Publications of Tehran City Planning and Studies Center. (In Persian)

Kazemi, A & Amir Ebrahimi, Masrat. (2018). Typology of commercial complexes in Tehran. Quarterly Journal of Iranian Association for Cultural and Communication Studies, 15(56): 11-43. (In Persian)

landry,Charles.(2000). Urban Vitality: A New Source of Urban Competitiveness, Prince Claus Fund Journal, ARCHIS issue 'Urban Vitality / Urban Heroes.

Larice, M. (2005). great eighborhood: the livability and morphology of high density neighborhood in urban north America, doctoral dissertation, dept of city and regional planning, university of California, Berkeley.

Nahavandi, Elham, Bajiyan, Elham, Pourahmad, Ahmad, & Khairuddin, Reza. (2016). Vitality of supporting spaces in new commercial centers. Manzar, 9(40), 54-67

Parlette, V. & Cowen, D. (2010). Dead Malls: Suburban Activism, Local Spaces, Global Logistics, International Journal of Urban and Regional Research, 35 (4): 794-811.

Rahimi, Leila, and Jafari, Firoz. (2016). A comparative study of vitality in historical and modern commercial spaces of Tabriz city (case study: historical market and Belor Tower of Tabriz). Spatial Planning, 7(4 (27)), 41-56. SID. https://sid.ir/paper/223657/fa

 Sarwar, Hoshang, Salahi Sarikhan Biglo, Vahid, and Mubaraki, Omid. (2016). Analysis of the role of commercial uses in the dynamics and creation of new urban spaces, case study: Laleh Park commercial complex in Tabriz. Urban Ecology Research, 8(1 (series15)),29-42.

Sanatgar, Foroutan, Soroush, jalaliyan.( In the process of being typographic) Explain the conceptual model of environmental vitality: a comparative study in the social sciences, architecture and urban https://jgs.khu.ac.ir/article-1-3879-fa.html

Strauss, A & Corbin .(1990). Juliet. Basics of Qualitative Research: Grounded Theory Procedures and Techniques. New Delhi, SAGE publications India Pvt Ltd.

Sixsmith, Judith .(1986). The meaning of home: an exploratory study of environmental experience, London, Academic Press Inc., in: Journal of Environmental Psychology, 6, 281-298.

Szymańska, A. I. & Płaziak M. (2021). Polish shopping malls attractiveness in the opinion of young consumers: structural modelling (esm), Geographia Polonica, 94 (4): 539-553.

Zakai, M. s. (2002) Theory and research in qualitative methods, Social Sciences Quarterly, Allameh Tabatabai University, No. 17. (In Persian)