List of Articles Open Access Article Abstract Page Full-Text 1 - Investigation the effect of Market Orientation, Innovation and Customer Loyalty on Business Performance (Case Study: Pol Clothing Group) M. R. Pakdel Sh. Nayebzadeh H. Dehghan Dehnavi Open Access Article Abstract Page Full-Text 2 - Assessing the Relationship between Loyalty Program Attributes, Store Satisfaction and Store Loyalty P. Ghafari Ashtiani A. R. Eskandary Mehrabady Open Access Article Abstract Page Full-Text 3 - An Investigation into Factors that Affect Brand Choice Using Factor Analysis Approach M. Samiei Nasr S. M. Alavi M. Nadjafi Siahroudi Open Access Article Abstract Page Full-Text 4 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers H. Safarzadeh B. Kheiry R. Agha Seyed Agha Open Access Article Abstract Page Full-Text 5 - The Priority of Effective Factors on Customer's Loyalty with Using of ECSI Model M. Haghighi Kaffash M. Akbari Open Access Article Abstract Page Full-Text 6 - The Strategy Formulation for Customer Relationship Management System with Balance Score Card Approach (CRM SCORE CARD) in Sapco Company J. Haghighat Monfared E. Saraeenia Open Access Article Abstract Page Full-Text 7 - The Attractiveness of Personalized Services for Mobile Users and Its Effect on the Service Providers Switching Behavior of the Customers A. H. Neisi M. Ghanavati