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  • Vol. 15
  • Issue4 Vol.15
  • 4
    Issue 4 Vol. 15 Winter 2021

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  • List of Articles


      • Open Access Article
        • Abstract Page
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        1 - Investigating the moderating role of consumer diversification, innovation and consumer aptitude on the relationship between satisfaction with customer behavioral loyalty
        Faezeh Rezaee K. Heidarzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Presenting the model of the effect of entrepreneurial marketing dimensions on consumer behavior with the approach of structural equations in startups in the field of new technology
        HAMIDEH reshadatjo amir ebrahimpour
      • Open Access Article
        • Abstract Page
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        3 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
        zahra mohammadi faranak khodayari sedigheh tootian
      • Open Access Article
        • Abstract Page
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        4 - The effect of market sensibility on company performance with mediating role of innovation capability and brand management system
        Ali Akbar Khademi Ehsan Badri Hanieh Farazandeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Investigate the Relationship between Talent Management, Product Market Competition and Intellectual Capital
        ali habibi arezo ziyari
      • Open Access Article
        • Abstract Page
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        6 - The effect of export market orientation and strategic orientation on export performance through the dynamic capability of knowledge management
        ghaffar tari Maryam Abdoli
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - Comparative evaluation and comparison of the functions of different types of international maritime bill of lading
        Saeid Hasani karen roohani Iraj Rezaeinejad
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