List of Articles

• Open Access Article
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  1 - The Effect of Brand Personality and Brand Image on Word of Mouth
  Marjan Daneshian  Shahnaz Nayebzadeh  Mahmoud Moien Addin Akram Eghbali
• Open Access Article
  • Abstract Page
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  2 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance
  Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei
• Open Access Article
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  • Full-Text
  
  3 - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran)
  Hossein Bagheri Behrouz Firuz Dindar Farkush Hassan Givarian
• Open Access Article
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  4 - Ranking Factors Influencing the Performance of CRM in Banking Industry Using GAHP Approach
  Khodakaram Salimifard Masoumeh Mohammadi
• Open Access Article
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  5 - The Effect of Market Orientation on Innovation in Esfarayne Bank's Saderat Bank Services
  saeed mehri Ghadire Mehri imani malihe
• Open Access Article
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  6 - A Survey on the Market Oriented Advertising in the Food Industry, Qualitative Approach
  Mohamad Rahim Esfidani Emad Rahmanian
• Open Access Article
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  7 - The effect of the key marketing factors on the success of technology-based small and medium sized enterprises
  Narges khanderou Tooraj Sadeghi Gholamreza Malekzadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity
  effat haji hoseini abolfazl sohrabi