List of Articles sports products

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  1 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
  Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvar
  10.30495/jism.2023.75068.1070
  ObjectivesThe purpose of this research is to investigate the effect of customer participation in product design on business performance in Majid brand sports products. MethodologyThe present research method is a combination of library and survey method. In terms of prac More

  ObjectivesThe purpose of this research is to investigate the effect of customer participation in product design on business performance in Majid brand sports products. MethodologyThe present research method is a combination of library and survey method. In terms of practical purpose, it is cross-sectional in terms of time, quantitative in terms of nature and strategy, and survey in terms of implementation process. The statistical population of this research includes the customers of Majid brand sports products, and because of their unlimited number, a simple random sampling method was used and the number of sample members was 384. The data collection tool is a questionnaire. The normality of the research variables was checked with the Kolmogorov Smirnov test, and descriptive statistics methods were used to describe the data, and inferential statistics and structural equation modeling were used to test the hypotheses.FindingsThe findings indicate the confirmation of the main hypothesis and five sub-hypotheses proposed in this research, and the values obtained from the critical ratio for all hypotheses are greater than the value of 2.58, which shows that the hypotheses are significant at the 1% error level.ConclusionsThe results showed customer participation in product design through components such as; Generous participation, fair participation, truthful participation, trusting participation, and aspirational participation affect business performance. Manuscript profile
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  2 - Investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of brand interest and willingness to buy
  Soheila Zarinjoy alvar Donya Bavi
  10.30495/jism.2022.21962
  Purpose: This study was conducted with the aim of investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of interest in the brand and willingness to buy (case study of Araz sports products). Methodology: In More

  Purpose: This study was conducted with the aim of investigating the effect of paying attention to the digital space on consumer decision-making with the mediating role of interest in the brand and willingness to buy (case study of Araz sports products). Methodology: In terms of the purpose of this research, it is an applied research, and in terms of the method of data collection, it is a survey research and in terms of time, and since the researcher investigates the effect of the independent variable on the dependent, therefore this The nature of the research is causal-descriptive research. The data collection method is also field. The population of this research includes the consumers of Araz brand sports products in Abadan city, and due to the unlimited population, we used Cochran's formula to calculate the number of sample members. Based on this, the number of the examined sample was 384 people (questionnaire) and we used the online distribution of the Kim (2020) questionnaire to collect data. For the reliability of the questionnaire, we used Cronbach's alpha coefficient and for its validity, we used the analytical factor verification method. The results of the research hypotheses have been tested using Lisrel software. Findings: The results showed that paying attention to the digital space has an effect on consumer decision-making with the mediating role of brand interest and willingness to buy. Also, sports brands, including Iranian brands, need to install digital devices in stores to create a digital space to speed up the decision-making process of consumers. Manuscript profile
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  3 - Investigating the role of attitude and co-creation in the effect of dimensions of customer experience records on the intention to repurchase from an online store (case study: sports products)
  Donya Bavi Gholamreza Kenar kordi
  10.30495/jism.2023.73290.1037
  ObjectivesMethodologyFindingConclusions

  ObjectivesMethodologyFindingConclusions Manuscript profile
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  4 - Analysis of factors affecting the improvement of the competitive power of sports production companies
  amirreza shirvani Hassan Fahim Devin Hossein Peymanizad Mohammad Reza Esmaeilzadeh Ghandehari
  10.30495/jism.2024.76334.1123
  Competitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current researc More

  Competitiveness is one of the key success indicators of manufacturing companies. The purpose of the current research was to identify and analyze the factors affecting the improvement of the competitive power of sports product manufacturing companies. The current research was applied research in terms of purpose, mixed type in terms of data search, and exploratory in terms of data analysis method. The statistical population of the research was professors of sports management, owners of companies producing sports products, experts in the field of export and import of sports products, specialists in the field of sports marketing and managers of companies producing sports products. First, the identification of internal and external strategic indicators effective on improving the competitive power of the country's sports product manufacturing companies was done using the data theory of the foundation and Glazer's approach, and in the next step, the factors were prioritized using the Dimtel-Fuzzy method. The sampling method was purposeful in both qualitative and quantitative sections. The findings of the research showed that the effective factors on improving the competitive power of sports production companies were placed in two categories of internal and external indicators. Also, the findings of the Dmitel Fazi test showed that, in order of priority, 5 concepts of legal and protective factors, structure and management, market control, supply and design, and commercial and international issues as effective factors and 4 concepts of customer and consumer factors, marketing, Product improvement and service improvement were classified as effective factors Manuscript profile
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  5 - The Model Impact of Sports Exhibition Factors on Commercial Success Strategies of Sport Products
  HamidReza Nikoabadi Rasool Nazari Elham Moshkelgosha
  The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of More

  The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of research type, a descriptive survey is carried out. The statistical population of this study includes sales and marketing managers and exhibitors of sporting goods companies participating in Isfahan Sport Exhibitions. 320 exhibitors were selected by judgmental sampling. A final total of 310 exhibitors completed the questionnaires. Data were collected using questionnaire of Alipour et al (2017) Cronbach's alpha reliability was 0.86. Data analysis using structural equation modeling with Smart PLS and SPSS software. The results of this research showed that “staff training” was considered as the most important parameters influencing the exhibition-based processes. In addition, it was found that the ongoing processes on the exhibition site have significantly positive effects on the selling and no selling objectives of the firms. At the end, this research has proposed suitable solutions on how to effectively and optimally use the affective factors on those processes and its effectiveness on achieving sports products exhibition goals in the business. Given the impact of information gathering on post-exhibition sports processes, it is suggested that corporate and organization officials categorize this information. Manuscript profile
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  6 - the Factors Affecting the Export Performance of Sporting Products to Achieve a World Class with an Emphasis on Human Resource Development
  Forough Mohammadi Narges Azam nezami Masoumeh Kalateh Mohammad Hossein Razavi Hasan Farsijani
  10.30486/4s.2022.1953232.1028
  The purpose of this paper was to level the factors affecting the export performance of sports products to reach the global class with an emphasis on human resource development by employing interpretive-structural modeling. The current research is a mixture of developmen More

  The purpose of this paper was to level the factors affecting the export performance of sports products to reach the global class with an emphasis on human resource development by employing interpretive-structural modeling. The current research is a mixture of developmental and applied. Based on the Galyzeri approach and deep interview with 15 people (sports marketing, economists, industrial management) in the NVIVO10 software environment, the main factors of the model were identified in the form of 92 open source, 13 selective and 5 theoretical codes, and then using the interpretive- The structure in the MATLAB2014 software Based on the Galyzeri approach and deep interview with 15 people (sports marketing, economists, industrial management) in the NVIVO10 software environment, the main factors of the model were identified in the form of 92 open source, 13 selective and 5 theoretical codes, and then using the interpretive- The structure in the MATLAB2014 software environment is the level and internal relationships between extraction factors and finally classified based on MICMAC analysis of power and dependency. The results showed that model factors are located in 5 levels and motivate people for human resources, trust building, organizational communication, training and human resource skills at the fifth level of the model and have the most impact on human resource development (level four), quality, Innovation, flexibility, cost reduction, time reduction, sales and after-sales services (third level), production and service in the world class (second level), world-class sports industry, and the empowerment of export performance of sports products (Level one) . In MICMAC analysis, human resource development factors (independent variables) that stimulate and motivate other factors. Based on the results of the research, successful and effective sports managers and marketers, by establishing effective communication mechanisms with individuals inside and outside the organization, identifying and educating people, empowering, motivating, and building trust can lead to the development of world-class human resources to the extent of empowerment The export performance of sports products and the boom in the production of Iranian sports goods are provided.by establishing effective communication mechanisms with individuals inside and outside the organization, identifying and educating people, empowering, motivating, and building trust can lead to the development of world-class human resources to the extent of empowerment The export performance of sports products and the boom in the production of Iranian sports goods are provided. Manuscript profile
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  7 - Designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods
  jahanbakhsh anbarian mojtaba shahnoushi saeed sharifi
  10.30486/4s.2023.1982095.1112
  Abstract:Objective: The current research was conducted with the aim of designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods.Methodology: In terms of purpose, the current research is an appli More

  Abstract:Objective: The current research was conducted with the aim of designing a cultural marketing management model with the approach of supporting the production of domestic sports products and goods.Methodology: In terms of purpose, the current research is an applied research type, and in terms of method type, it is considered a mixed research method. The use of qualitative research methods, such as case studies, focus group interviews, theory based on data, action research, etc., only study the non-quantitative aspects of phenomena and alone cannot reveal the reality of phenomena related to management. and fulfill all the objectives of this research. . Therefore, it is necessary to use both qualitative and quantitative research methods to understand the management issues and to understand the reality of the constituent elements of the management organization. Quantitative research considers a part of the target statistical population by using sampling methods and collects the desired information by sending survey forms (online or manual) in the form of questionnaires, etc. The results of the statistical analysis of such data make quantitative research results. The statistical population in the qualitative section consisted of marketing experts and cultural managers who were semi-structured interviewed based on the information saturation of 15 participants. And in a small part, they were those who are active in the field of production, distribution and sale of cultural products. And based on Cochran's formula and sample size related to the number of variables in structural equation modeling, 250 people were selected as a sample. For data analysis, we used MAX QDA software in the qualitative section and SPSS and smartPLS software in the descriptive and inferential statistics sections. Findings: The findings showed that the factor loading values of all the items are greater than 0.4 and therefore the measurement model is a homogeneous model and the factor loading values are acceptable values. The results of the significance analysis of the t-statistic values showed that the t-statistic values for all items were reported to be greater than 2.58. This means that the relationship between the items with their respective latent variable is accepted at the confidence level of 99%. Model predictive power or shared redundancy is a measure to check the structural model. The purpose of this index is to check the ability of the structural model in forecasting by ignoring method. The most famous and well-known criterion for measuring this ability is the Q2 index, based on this criterion, the model should predict the indicators of the reflective endogenous hidden variable. The values obtained from this test are positive, which indicates the appropriate quality of the structural model. The results showed that the prediction power of the model is strong. Conclusion: The results showed that the strengthening of the private sector, optimal market management, planning and organization of production products in line with the promotion and sale of local cultural goods are the most important effective factors. Also, cultural marketing management strategies in the form of a specialized perspective, understanding the dimensions Cultural marketing, academic attitude to cultural marketing, empowerment, international interactions in order to manage cultural marketing as best as possible have been identified in this research.Keywords: marketing, cultural marketing, supporting national production, sports products and goods. Manuscript profile
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  8 - Providing a Branding Model for a Selection of Sports Products
  Marjan Mirjalili Zahra Hajianzehae Ali Zarei Farideh Ashraf Ganjouei
  10.30495/ijtnbm.2023.1992760.1023
  Despite the high capacity of sport products market and the considerable productive potential in Iran, activists have not achieved much success in this field. One of the main challenges of this industry is the weakness in branding and marketing products because there is More

  Despite the high capacity of sport products market and the considerable productive potential in Iran, activists have not achieved much success in this field. One of the main challenges of this industry is the weakness in branding and marketing products because there is no capital more efficient than a powerful name. In the first phase of this research, the indexes of several articles focusing on branding were obtained in authentic sources, and then the index extraction was completed through semi-structured interviews with branding and sports products experts. In the second phase, in order to investigate the appropriateness of the extracted indicators with the local conditions of the country and the field of Irani an sports brands, The Fuzzy Delphi method was used and a questionnaire was given to academic and industry experts to determine that the indicators are appropriate to the field. In the third phase, using the data-based method, a paradigm model for branding sports products was developed. This model has been evaluated by the structural equation modeling method with PLS approach. The data analysis revealed that the final model comprised a set of phenomenon-based indicators, intervening factors in branding, causal and influential factors, contextual factors, strategies and the consequences. In this study, several categories were achieved in the branding of sports products field, to which paying attention will culminate in the ultimate goal of branding Manuscript profile
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  9 - A Survey of Loyalty Strategies and Word of Mouth Communication to Customers of Sports Products (Case Study of Adidas Brand Customers in Iraq)
  Farah Nouri Razi Al-Awadi Omid Behboodi Ahmad Sharbaf Eidghahi
  10.30495/msds.2022.1962692.1061
  The purpose of this study was to investigate the loyalty strategies and Word of Mouth Communication of sports product customers (Adidas) in Iraq. The research method was applied with a descriptive purpose and descriptive-correlational manner. The statistical population More

  The purpose of this study was to investigate the loyalty strategies and Word of Mouth Communication of sports product customers (Adidas) in Iraq. The research method was applied with a descriptive purpose and descriptive-correlational manner. The statistical population of the study was the customers of Adidas brand sports products in Iraq, which was unknown to the researcher. The sample size was 384 based on Cochran's formula for unknown communities. The sampling method was available non-randomly. The research tool was the standard questionnaire of Alguacil et al. (2021). To evaluate the instrument's validity, content validity (approval of professors and experts) and structure (factor loads) were used. Cronbach's alpha and combined reliability were used for instrument reliability, and finally, the validity and reliability of the instrument were confirmed. Structural equation modeling was used to analyze the data using smart pls software. The results showed that loyalty strategies (credibility, trust, attitude, and homogeneity) affect the loyalty and Word of Mouth communication of Adidas brand sports products in Iraqi customers. The effect of loyalty on customers' Word of Mouth communication was even confirmed. Manuscript profile
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  10 - Prioritize the factors affecting the ambiguous marketing
  reza arian shakib seyed nemat khalife mehdi kohandel mohialdin bahari
  The aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management p More

  The aim of this study was to prioritize the effective factors in the marketing of sports products. The present study was a mixed research (qualitative-quantitative). The statistical population in the qualitative section included marketing experts and sports management professors who had articles or writings in the field of research, and in the quantitative section were consumers of sports products. Statistical sample was selected in the qualitative section of 11 experts until the theoretical saturation was reached using theoretical targeted techniques and snowballs. In the quantitative section, between 5 and 10 samples were required for each item, so 308 samples. Formed statistics. The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. The reliability of the interviews was 0.85 by intra-subject agreement study. Content validity in terms of experts and construct validity (exploratory factor analysis) was used. Finally, six factors, namely business ethics, creativity and innovation, citizenship rights, utilitarianism, surprise advertising, and rules and regulations, influence the marketing of sports products. Therefore, novelty and attractive design in advertising, non-social discrimination, attention to citizenship obligations, creating and strengthening social norms, sustainability of advertising, increasing the desire to share advertising in the audience, cultural utilitarianism are suggested. Manuscript profile
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  11 - Effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students
  مریم خانی زین‌العابدین فلاح طاهر بهلکه ناصر بای
  The main purpose of this study was to study effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students. The present study was a descriptive-field survey. The statistical popul More

  The main purpose of this study was to study effect of perceived benefits in online shopping on attitude and intention to purchase sports products from the perspective of physical education students. The present study was a descriptive-field survey. The statistical population includes all physical education students of Golestan province universities that 384 students were selected through available sampling as the statistical sample of the study. To collect research data, questionnaires of perceived benefits in online shopping of Wani & Malik (2013), attitude to online shopping of Sinha (2010), and customers’ intention to online purchase of Chou & Hsu (2016) were used. To analyze the data and identify the effects of research variables, structural equation modeling was applied.The results indicate that the ease of use of online shopping has a positive and significant effect on the attitude towards online shopping of physical education students. The effect of appropriate price in online shopping on the attitude towards online shopping was positive and meaningful. The results showed that product diversity in online shopping has a positive and significant effect on students' attitudes towards online shopping. Finally, the positive and significant effect of attitude to online shopping on the intention to online purchase of sports products in physical education students was confirmed. According to the results, providing information to customers about the use of the website by online sellers, the use of different pricing methods and the variety of products offered to customers are recommended.    Manuscript profile
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  12 - Investigating the Role of Word of Mouth in the Relationship between Trust and Shopping Behavior of Consumers of Sports Products in Guilan Province
  abbas khodayari seyavash khodaparast javid pourabdi
  The purpose of this study was to investigate the role of word of mouth in the relationship between trust and consumer buying behavior of sports products in Guilan province. The present study is applied in terms of purpose and descriptive-survey type. The statistical pop More

  The purpose of this study was to investigate the role of word of mouth in the relationship between trust and consumer buying behavior of sports products in Guilan province. The present study is applied in terms of purpose and descriptive-survey type. The statistical population of the study was consumers of sports products in Guilan province that 387 people were randomly selected based on Cochran's formula.To collect data, Kim and Park Customer Trust Questionnaire (2013), Bandapi Customer Behavior Questionnaire (2016) and Jang (2007) word of mouth were used. Structural equation modeling and Spss24 and Pls3 software were used to analyze the data and check the model fit. The results showed that customer trust has a direct positive and significant effect on word of mouth (0.55) and can also explain about 52% of customer buying behavior; Word of mouth also has a direct and positive effect on shopping behavior and explains about 42% of its changes; Finally, the effect of customer trust on buying behavior mediated by word of mouth was significant. It can be said that in an environment where consumer confidence in the company and advertising has decreased, word of mouth allows companies and products to influence customer buying behavior. Manuscript profile