List of Articles Tourism Marketing

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  1 - Construction and Lived Experience of Tourism Industry Experts and Experts in Tourism Marketing Using the Grounded Theory Method
  Abas Asadi Kambiz Heidarzadeh mohsen Khonsiavash mansooreh aligholi
  Bachground: Tourism industry as the most diverse and biggest industry in the world is the most important source of income and creating job opportunities for many countries in the world, so its marketing in the country is of special place.Objective: this study aims to ex More

  Bachground: Tourism industry as the most diverse and biggest industry in the world is the most important source of income and creating job opportunities for many countries in the world, so its marketing in the country is of special place.Objective: this study aims to explore the mental pattern of experts, tourism industry experts and some foreign tourists in Tehran from tourism marketing.Methods: The method used in this research is qualitative method based on data method and interviews with experts and experts in tourism field. The sampling used in this paper is theoretical sampling after conducting interviews and gathering information, the results obtained indifferent sections have been analyzed.Findings: in the proposed model, there are 12 main categories: institutional cooperation, deep understanding, tourism diplomacy, support of national economy, support of national economy, support of national economy, support of market research, introduction of capabilities, and institutional alignment, awareness and development of market research results in the consequences of global tourism diplomacy and support for the national economy.Conclusion: The results of this study showed that the mental model of tourism industry experts and experts can transform the development of the tourism market and bring about fundamental changes in the industry. Manuscript profile
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  2 - The Effect of the Perceived Value of Hosting Sports Events on the Desire to Travel: a Conceptual Model
  Mohammad Ali Berangi, Ehsaneh Nejad Mohammad Nameghi
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  3 - Designing a Favorable Tourism Marketing Policy Model using Corbin-Strauss Theory
  Gabriel Mohagheghi
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  4 - Identification of Marketing Strategies in Literary Tourism: A Case Study of Neyshabour City
  seyed Naser Ghadamgahi smaeel ghaderi
  یکی از انواع گردشگری، گردشگری ادبی است. گردشگری ادبی را میتوان یکی از خوشههای گردشگری فرهنگی و گردشگری میراث دانست که مکانهای مربوط به نویسندگان، فضاهای مرتبط داستانها و کتابها، جشنوارههای ادبی، فیلم ها و تولیدات رسانه ای و مانند آن را در بر میگیرد. ایران نیز به دلیل غن More

  یکی از انواع گردشگری، گردشگری ادبی است. گردشگری ادبی را میتوان یکی از خوشههای گردشگری فرهنگی و گردشگری میراث دانست که مکانهای مربوط به نویسندگان، فضاهای مرتبط داستانها و کتابها، جشنوارههای ادبی، فیلم ها و تولیدات رسانه ای و مانند آن را در بر میگیرد. ایران نیز به دلیل غنای فرهنگی و ادبی که در خود دارد یکی از کشورهای صاحب نام در این حوزه است که میتواند از این میراث ناملموس بهره فراوانی ببرد و در ایران شهرستان نیشابور از لحاظ ادبی دارای موقعیتی ممتاز و خیرهکننده است و بستری مناسب برای توسعه این شاخه از گردشگری به شمار میآید لیکن با وجود ظرفیت بالا، گردشگری ادبی نیشابور رونق زیادی ندارد. در این پژوهش با استفاده از روش کیفی و تکنیک گروه تمرکز راهکارهایی برای بازاریابی گردشگری ادبی در شهرستان نیشابور شناسایی شد که شامل شش دسته 1. ایجاد پایگاههای تبلیغاتی 2.هدایت مسافران مشهد به نیشابور 3.برگزاری جشنوارههای ادبی مناسبتی 4.آشنا سازی اهالی نیشابور با ظرفیتهای گردشگری 5.طراحی سوغات مرتبط با حوزه ادب نیشابور. 6. طراحی بازیهای متناسب با گردشگری ادبی نیشابور است. Manuscript profile
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  5 - Tourism in the city of Anzali, With Emphasis on Tourism Marketing
  seyeheh sedigheh hassani mehr elahe tabari
  Over time and with personal, social, economic, cultural and political relations becoming more complex, new needs have been defined for man, such as leisure time. City as the greatest human habitat has the highpotential and many facilities that can meet the needs and asp More

  Over time and with personal, social, economic, cultural and political relations becoming more complex, new needs have been defined for man, such as leisure time. City as the greatest human habitat has the highpotential and many facilities that can meet the needs and aspirations of its cites endsandvisitors. So the city has always been considered as the origin and destination. This study is based on positivism and studies objective phenomena in the city or in other words describes the present situation of the city in the view of tourism. There searchmethod which has been used is descriptive-analytical. The statistical community is formed by tourists who have visited the city. 400 samples have been studied as the static community. The volume of the sample is obtained according to the Morgan Table. Information collected through various means, including the document sand carried out field surveys and questionnaire. EXCEL and SPSS computer applications were used. According to the hypothesis, the results of the study show that changes in service centers do not fit with the increasing population of tourists and the free zones an incentive there than a tourist tripping mind. But free trade is ain terms of passengers does not play a role in tourism activities. Also serious lack of quantitative and qualitative development centers to serves a challenge to the city's tourism market is considered. The result of objective evidence and test hypo the sassing in ferential statistics also confirm that the same. Manuscript profile