List of Articles Subjective Norms

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  1 - The Attitude of Tehranian Customers toward Tourism Electronic Services
  Alireza Dehghan Yalda Erfanifard
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  2 - Knowing the Effective factors on Acceptance of Electronic Government Services from the Point of Citizen's View (Research Point: The Government Counter Offices in the City of Tehran)
  M. Haghighinasab S. Ghasemi M. Torkaman A. Ghasemi
  The thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the gove More

  The thesis's abstract (includes, precise goals, methods of performance and gained conclusions): This inquiry has been paid on identification of the effective factors on adoption of electronic government services from the point of citizen's view with a survey on the government counter offices in the city of Tehran .The model of research in this inquiry examines the pattern of relation between independent variables (perception of usefulness, perception from ease of use, perception of quality of services, computer self-efficacy and accessibility) middle variables(Attitude, subjective norms and perceived behavioral control, and dependent variable (intention to use). Statistical population includes Citizens who apply for services to government counter offices. A random sample of 352 citizens have participated in research and completed the questionnaire. Perceived behavioral control, attitude and mental norms toward electronic government services has a positive effect on intention to use it. Computer self-efficacy represents the meaningful relationship with perceived behavioral control. An overall conclusion suggest that  electronic government policymakers should provide direct access of citizens to these services via one stop portals with broadband internet access, meanwhile,  improving the quality  of services in government counter offices as well. Manuscript profile
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  3 - Investigating the Impact of Selected Factors on Consumer Green Purchase Intention
  A. Nakhaei B. Kheiry
  The growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming importan More

  The growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming important to consumers, it is necessary to understand which factors influence on purchase decisions for environmentally friendly products. Considering that purchase intention is known as a good predictor of behavior, the main objective of this study is to investigate the impact of selected factors on consumers purchase intention for green products.The data were collected on a Qazvinian sample using a structured questionnaire. A total of 400 questionnaires were completed and used for data analysis. The data were analyzed applying LISREL and SPSS software. The results reveal that consumer purchase intention for green products affected by green brands, marketing communication activities; attitude based on more marketing communication, environmental knowledge and perceived consumer effectiveness. Manuscript profile
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  4 - The Effects of Upgrade Integrity and Subjective Norms on Willingness to Purchase of Counterfeit Products
  Saeed Jalalian Bahram Kheyri
  This research investigates the factors influencing the willingness to purchase counterfeit products in Universities of QAZVIN city. Based on a survey of 415 students whose Data were collected using a proportional stratified sampling method, confirmatory factor analysis More

  This research investigates the factors influencing the willingness to purchase counterfeit products in Universities of QAZVIN city. Based on a survey of 415 students whose Data were collected using a proportional stratified sampling method, confirmatory factor analysis (CFA) was used for testing and confirming mine model.  Findings show the subjective impact on willingness to purchase counterfeit products indirectly. Also, attitude toward counterfeit products mediate between personal factors and willingness to purchase counterfeit products. This research has examined both personality factors based on theory of planned behavior in a country of Asia. Manuscript profile
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  5 - The effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of mental norms, perceived behavioral control, and attitude towards entrepreneurship; Study case: Saipa company
  mojtaba maleki Aliakbar jowkar
  The purpose of this research is to investigate the effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of subjective norms, perceived behavioral control and attitude toward entrepreneurship in Saipa Company. The present More

  The purpose of this research is to investigate the effect of entrepreneurial self-efficacy on strategic entrepreneurial intention with the mediating role of subjective norms, perceived behavioral control and attitude toward entrepreneurship in Saipa Company. The present research is descriptive in terms of purpose, application, and data collection perspective. The statistical population of this research was made up of 436 senior and middle managers of Saipa Company, of which 204 were selected as samples based on Cochran's formula. The content validity of the research has been confirmed by the supervisor. Also, in this research, in order to determine the reliability of the test, Cronbach's alpha method was used using SPSS 24 software. PLS software is also used for data analysis. The findings of this research showed that entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of mental norms. Entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of perceived behavioral control, and entrepreneurial self-efficacy is effective on strategic entrepreneurial intention with the mediating role of entrepreneurial attitude. Manuscript profile
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  6 - A Sociological explanation of factors affecting waste recycling using the planned behavior theory in Abadan
  Seeroos Ahmadi Ehsan Kohansal-khoob,
  10.30495/uss.2022.699341
  The increasing production of urban waste is one of the most important problems of cities all over the world. An effective solution in this field is to improve citizens' environmental behavior such as waste recycling. This survey by means of the planned behavior theory, More

  The increasing production of urban waste is one of the most important problems of cities all over the world. An effective solution in this field is to improve citizens' environmental behavior such as waste recycling. This survey by means of the planned behavior theory, examines the waste recycling and the factors affecting it in the city of Abadan. The research population consisted of  people aged 15 and over of which 395 were selected using the multi-stage random sampling method. Research instruments for measuring waste recycling, subjective norms, and perceived behavioral control were the researcher-made questionnaires, and to measure environmental attitudes, the New Environmental Paradigm scale prepared by Dunlop et al (2000) was employed. Based on the research findings, the relationship between environmental attitudes and subjective norms with waste recycling is positive and significant. Perceived behavior control in the internal dimension has a positive and significant relationship with waste recycling, but in the external dimension, this relationship is negative and significant. The waste recycling based on the educational groups is significantly different but the waste recycling among men and women, as well as single and married people, does not show a significant difference. Moreover, the results of the multivariate regression analysis showed that the independent variables are able to explain 0.28 of the variance of the dependent variable, among which the environmental attitudes had the largest contribution.   Manuscript profile
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  7 - Developing a pattern for determinants of Attitude and Intention Adoption towards Islamic Financing in Tehran Stock Exchange
  Mohammad Reza Radfar Mansoureh Aligholi
  Islamic finance includes all operations, services, as well as transactions that take place in the financial markets and are in accordance with the principles, rules and laws of Islam and the Holy Sharia. This study aimed to develop Determinants of Attitude and Intention More

  Islamic finance includes all operations, services, as well as transactions that take place in the financial markets and are in accordance with the principles, rules and laws of Islam and the Holy Sharia. This study aimed to develop Determinants of Attitude and Intention towards Islamic Financing Adoption in Tehran Stock Exchange. The research was applied based on the purpose and descriptive-survey in terms of method of work. The statistical population of the present study includes investors active in the capital market and familiar with new Islamic financing instruments, especially managers and traders of stock exchange companies. For the mentioned unlimited community, a sample of 384 people was selected by available sampling method and a questionnaire was used to collect research data. After confirming the validity and reliability, the questionnaire was distributed and collected among the statistical population and the obtained data were tested. The results reveal that all determinants of attitude include Knowledge and Awareness, Religion obligation, Cost benefits, Business support & Reputation are significant and the relationship between Attitude, Subjective norms & Perceived Behavioral Control with Intention to adopt Islamic financing was confirmed. Manuscript profile